McDonalds 2004 Annual Report Download

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McDonald’s Corporation 2004 Summary Annual Report
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TM

Table of contents

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    McDonald's Corporation 2004 Summary Annual Report ® TM

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    ... on the future. 2 3 5 2004 Highlights Letter from the Chairman of the Board Letter from the Chief Executive Officer 12 Connecting with customers 22 Jim Cantalupo leaves a lasting legacy 23 The courageous grace of Charlie Bell 24 Senior corporate and business unit officers 24 Investor information

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    ...for Minorities to Work." It was the second consecutive year we received such recognition. #1 Fortune's "Most Admired Company" survey ranked McDonald's #5 in social responsibility. 1999 2004 â"¦ U.S. â"¦ Europe â"¦ Asia/Pacific, Middle East & Africa â"¦ Latin America â"¦ Canada 1999 2000 2001...

  • Page 5
    ... geography of the Company and worked closely with Jim and Charlie in establishing McDonald's strategic direction. Jim Skinner and his team are aligned, performance driven and accountable. I'd like to conclude by stating the obvious: good governance, like good management, is a journey. There...

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    ... from operations, and leading the Dow in share-price gain. It was a year that saw McDonald's named "Marketer of the Year" by Ad Age magazine, reflecting a new era in leadership marketing powered by our "i'm lovin' it" strategy. This new global brand direction reflects our resolve to be more relevant...

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    ... our overall customer experience. Whether it has been pioneering drive-thrus, creating a successful breakfast business, staying open later, reimaging our restaurants, introducing premium salads or encouraging people to lead balanced, active lives, McDonald's always strives to be better. In 2004, we...

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    ...and satisfying customer experience - every customer, every visit. This means we must sharpen our focus on the Plan to Win, and execute with renewed energy and passion. As shareholders, you should know I have a life-long belief in the power of continuous improvement, and my expectation as CEO will be...

  • Page 12
    ... McDonald's at this time-and on behalf of our entire System, I want to say "thank you" for your continued investment in our Company. I commit that we will work relentlessly to see that your trust in McDonald's is rewarded. Sincerely, Jim Skinner VICE CHAIRMAN, CHIEF EXECUTIVE OFFICER, SHAREHOLDER...

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    ... North America; Russ Smyth President - Europe; Larry Light Chief Marketing Officer. back row from left: Jose Armario President- Latin America; Rich Floersch Chief Human Resources Officer; Tim Fenton President-Asia/Pacific, Middle East & Africa; Don Thompson U.S. Chief Operations Officer 11 MCD 2004

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    ... our successful "i'm lovin' it" theme. "i'm lovin' it" is youthful, energetic, familiar, happy and modern- no matter what your age. Through "i'm lovin' it," customers express their individuality and celebrate their commonalities. They describe what they love about life and how McDonald's fits into...

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    "I love music. It's a great escape from school work. Don't get me wrong. I like school, but I'm not that big on tests. After exams are over, my friends and I celebrate with a Big Mac and fries while we jam out. I guess you can say, 'i'm lovin' it.'" 15 MCD 2004

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    "Life is a balancing act. I have a family to look after and a job outside the home. I know it's important to exercise and eat right, but it isn't always easy. So, I do yoga ...and McDonald's helps out. A grilled chicken premium salad and bottle of water are a busy woman's best friends." 16 MCD 2004

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    "I love going to McDonald's. Tommy and I have lots of fun. We run around the PlayPlace, then eat lunch. I usually get a Happy Meal with McNuggets and chocolate milk. Tommy likes cheeseburgers and Apple Dippers. We both like the toys. That's why we're such good friends." 19 MCD 2004

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    it's what i eat and what i do ... i'm lovin' it!

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    ...2003, died unexpectedly just hours before McDonald's Worldwide Owner/Operator Convention in Orlando, Florida, on April 19, 2004. McDonald's will honor Jim's dedication to the customer, the focus and alignment he brought to the business, and the incredible worldwide expansion achieved under his watch...

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    ... make our crew and managers feel appreciated and proud to represent the Golden Arches. Charlie's contributions to McDonald's success were significant. During the past two years, he, Jim Cantalupo and Jim Skinner, our current CEO, worked hand in hand developing and executing McDonald's Plan to Win to...

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    ...sign-up for e-notification of investor news, the 2004 Annual Report on Form 10-K, and investor press releases and publications www.investor.mcdonalds.com Also available online Corporate governance www.governance.mcdonalds. com Corporate social responsibility www.csr.mcdonalds.com Shareholder account...

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    McDonald's Corporation McDonald's Plaza Oak Brook IL 60523 www.mcdonalds.com ® TM