McDonalds 2004 Annual Report Download - page 2
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McDonald’s operates and franchises more
than 30,000 local restaurants in 119 countries
on five continents.
McDonald’s is a global company.
We...
are the world’s leading foodservice retailer.
own one of the world’s most recognized
and respected brands.
have an unparalleled global infrastructure.
have competencies in restaurant operations,
real estate, retailing, marketing and franchising.
are a leader in social responsibility.
generate substantial amounts of cash.
serve nearly 50 million customers a day.
are 50 years young.
McDonald’s is a local business.
We...
are your neighborhood restaurant.
are the crewperson who serves you.
do business with local suppliers.
learn every day from our customers.
give back to the communities in which
we do business.
generate average annual sales of $1.8 million
per traditional restaurant.
serve one customer at a time.
are focused on the future.
CONTENTS
2 2004 Highlights
3 Letter from the
Chairman of the Board
5 Letter from the
Chief Executive Officer
12 Connecting with customers
22 Jim Cantalupo leaves
a lasting legacy
23 The courageous grace
of Charlie Bell
24 Senior corporate and
business unit officers
24 Investor information