McDonalds 2004 Annual Report Download - page 4

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2004 Highlights
Cash provided by operations
increased
$600 million
to $3.9 billion,
primarily due to increased
margins driven by higher sales
at existing restaurants.
McDonald’s ranked #1
in Fortune’s listing of the
“Top 50 Places for Minorities to Work.”
It was the second consecutive year
we received such recognition.
ⓦⓦⓦⓦⓦ
Fortune’s “Most Admired Company”
survey ranked McDonald’s
#5
in social responsibility.
U.S. comparable sales were
up 9.6%
—the highest increase in 30 years.
McDonald’s was named
Marketer
of the Year
by Advertising Age.
McDonald’s stock
appreciated 29%.
ⓦⓦⓦⓦⓦ
McDonald’s annual
cash dividend
more than doubled
since 2002.
McDonald’s served
an additional
1.6 million
customers a day
—compared with 2003.
ⓦU.S.
ⓦEurope
ⓦAsia/Pacific, Middle
East & Africa
ⓦLatin America
ⓦCanada
1999
26,093 30,496
Systemwide restaurants
at year end
Brand McDonald’s
2004
1999
Systemwide sales
percent growth*
Brand McDonald’s
2000 2001 2002 2003 2004
7.4 ⓦNew unit sales
ⓦComparable sales
6.1 3.4 1.7 4.9
7.8
2004
2003
2002
2001
2000
1999
Capital expenditures
in billions of dollars
ⓦNew restaurants
ⓦExisting restaurants
ⓦOther
1.42
1.31
2.00
1.91
1.95
1.87
*in constant currencies,
which excludes foreign
currency translation
2 MCD 2004