Nike 2004 Annual Report Download

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NIKE 2004 Annual Report
2004 Annual Report >

Table of contents

  • Page 1
    2004 Annual Report > NIKE 2004 Annual Report s s

  • Page 2
    .... Right? Speed comes in many forms. Quickness, agility, precision, instinct. Few sports can't benefit from speed of thought. Few sports reward pure speed at the expense of tactical insight. If the fastest athlete were always the best, basketball teams would be drafting sprinters, not point guards...

  • Page 3
    ...: record golf sales. (It's not just the athlete.) Second, a shoe called the Air Zoom Total 90 became the biggest selling soccer boot in the "big five" European countries during the 4th quarter, making Nike the marketshare leader in soccer footwear in Europe - unfathomable by the world a decade ago...

  • Page 4
    ...14% Return on Invested Capital calculation available at www.nikebiz.com/investors/financials. NKE S&P 500 17% -14% -15 -10 -5 0 5 10 15 20 * The segment labeled "Other" represents revenues from Nike Golf, Cole Haan Holdings, Inc., Bauer NIKE Hockey Inc., Hurley International LLC and Converse Inc...

  • Page 5
    Nike, Inc. Annual Report 2004 THINK FAST. Three years ago, you were asked to simplify Nike, Inc.; to manage the brand and put us on the road to operational excellence and align product, marketing, sales and retail. We're making great progress -but how do you simplify a business like Nike? Charlie ...

  • Page 6
    ... the past year? MP: Two areas in particular: product and community affairs. Our new line of soccer products, such as the Air Zoom Total 90 III shoe, has helped put us in a market leadership position in soccer footwear in Europe. We've seen incredible advances with Nike Shox footwear in the last year...

  • Page 7
    ... Chicago, Illinois Gareth C.C. Chang Managing Partner GC3 & Associates International LLC Manhattan Beach, California Elizabeth G. Dolan Satellite Sisters Santa Monica, California Locations World Headquarters One Bowerman Drive Beaverton, Oregon 97005-6453 European Headquarters Colosseum 1 1213 NL...

  • Page 8
    ... drive us. ATHLETES DRIVE US. We seek speed because they do. We seek what they seek because they inspire us. We crave their approval just as they crave victory. When athletes tell us we're doing the right thing, that's a victory for us, but it's only one among many. And the next one can't come fast...

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