Nike 2007 Annual Report Download - page 7

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What is the core of NIKE’s
philosophy?
We believe in potential, not
limits. The 4-minute mile was
safe, until Roger Bannister.
Lou Gehrig’s 2,130 straight
games was safe, until Cal
Ripken. No one would ever
clear 29 feet in the long jump,
until Bob Beamon. Nobody
would ever beat Bob Beamon,
until Michael Powell. That’s
how it is with NIKE. We believe.
Mark Parker
President and Chief Executive Ofcer, NIKE, Inc
.
Q: A: