Nokia 2008 Annual Report Download - page 43

Together with Garmin, NAVTEQ is the first to bring an advertisingsupported, realtime traffic
service to market in North America.
• NAVTEQ expanded its portfolio of dynamic content, or realtime data, to include flight status
and fuel prices, leveraging leading dynamic distribution capabilities from traffic and camera
alerts.
NAVTEQ’s map database enables its customers to offer dynamic navigation, route planning, location
based services and other geographic informationbased products and services to consumer and
commercial users. NAVTEQ provides its database to mobile device and handset manufacturers,
automobile manufacturers and dealers, navigation systems manufacturers, software developers,
Internet portals, parcel and overnight delivery services companies and governmental and quasi
governmental entities, among others. The products and services incorporating NAVTEQ map data
include the following:
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Dynamic navigation is realtime, detailed turnbyturn route guidance which can be provided
to endusers through vehicle navigation systems, as well as through GPSenabled handheld
navigation devices, and other mobile devices.
•
Route planning consists of driving directions, route optimization and map display through
services provided by Internet portals and through computer software for personal and
commercial use.
•
Locationbased services include locationspecific information services, providing information
about people and places that is tailored to the immediate proximity of the specific user.
Current applications using NAVTEQ’s map database include points of interest locators, mobile
directory assistance services, emergency response systems and vehiclebased telematics
services.
•
Geographic information systems render geographic representations of information and assets
for management analysis and decision making. Examples of these applications include
infrastructure cataloging and tracking for government agencies and utility companies, asset
tracking and fleet management for commercial logistics companies and demographic analysis.
In addition, NAVTEQ has a traffic and logistics data collection network in which it processes traffic
incident and event information, along with comprehensive traffic flow data collected through its
network of roadside sensors, in order to provide detailed traffic information to radio and television
stations, invehicle and mobile navigation systems, Internet sites and mobile device users. In January
2009, NAVTEQ expanded its traffic offering in Europe with the completion of its acquisition of TTraffic,
a leading provider of traffic services in Germany.
NAVTEQ’s map database is a highly accurate and detailed digital representation of road transportation
networks in Europe, North America and other regions around the world. This database offers
extensive geographic coverage, including data at various levels of detail for 74 countries on six
continents, covering more than 15 million miles of roadway worldwide. Unlike basic road maps,
NAVTEQ’s map database currently can have over 260 unique attributes for a particular road segment.
The most detailed coverage includes extensive road, route and related travel information, including
attributes collected by road segment that are essential for routing and navigation, such as road
classifications, details regarding ramps, road barriers, sign information, street names and addresses
and traffic rules and regulations. In addition, the database currently includes over 30 million points of
interest, such as airports, hotels, restaurants, retailers, civic offices and cultural sites. We believe
NAVTEQ’s digital map has the most extensive navigable geographic coverage of any commercially
available today.
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