Proctor and Gamble 2001 Annual Report Download - page 5

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Importantly, P&G innovation doesn’t stop with products. We define
innovation broadly, and consistently strive to innovate in every part of
the business -- with new business models, such as Reflect.com; new
organization models, such as the Global Business Services shared-
service organization; and new approaches to consumer and customer
marketing. Innovation is a deliberate process at P&G. We organize for
it, catalyze it and apply it broadly.
Bottom line: We’re focusing on being the leader in our core
categories, with our big brands -- brands that are big today and
brands that have the potential to be big tomorrow; we’re taking steps
to ensure that P&G brands provide the best consumer value; we’re
shifting our mix to categories with higher growth and higher margins;
we’re focusing on big countries in both developed and developing
markets, and on our leading global customers.
Improving Everyday Life
In all we do, the consumer is boss. We win when we understand
consumers better than our competitors. And it’s with that recognition
that we have committed ourselves to making P&G the most consumer-
driven company in the world.
Our mission as a company is to improve everyone’s quality of life every
day, everywhere. We have a relentless quest to be the best – and our
dedication to that quest has never been more evident than in the past
year. P&G people have risen to the challenges our Company has faced
with a sense of pride, resourcefulness and dogged determination.
The spirit of our people is a tremendous driver of our confidence in
P&G’s future.
We enter this new fiscal year with renewed dedication to fulfill our
mission and to deliver our commitments to you, our fellow owners
of Procter & Gamble.
A. G. Lafle
y
President and Chief Executive
August 7, 2001
Chairman
of
the
Board
August 7, 2001
We take our mission seriously.
Through P&G brands and people,
we are committed to improving
the quality of life for consumers
around the world. In fact, we
want to come through for people
when they need help caring for
themselves, their families and
their homes.
In the pages that follow, we
feature three P&G employees –
a scientist from Iams, a Consumer
Relations agent from Olay, a
marketer from Crest – whose
passion made a difference in
the lives of three families. These
stories are only an example of
how P&G people and products
are helping make life better.
There are literally thousands
of such stories throughout
our Company.
THREE
P&G BRANDS & PEOPLE
MAKING LIFE BETTER