Tesco 2015 Annual Report Download - page 11
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Reinvest
Our clear priority is to improve Tesco
for customers. As we do this, we have committed
to reinvest any savings or outperformance
into further improvements in our shopping trip.
The reason for this reinvestment is clear:
the better job we do for customers, the more
we will improve our sales, and the more our
sales improve, the more we can invest further
in the shopping trip.
Customers
Tesco exists to serve customers –
and our business model has customers
as our number one priority.
Our scale and reach mean we have the
expertise to really understand our customers;
allowing us to focus on the delivery of an offer
with real value in all areas of price, quality,
range and service. This focus means that
we will champion our customers at every
level and earn their loyalty.
Channels
To bring the best products to
customers easily, we work through
a range of channels – from small shops
to large shops, and through our growing
online business. We were the first retailer
to offer 24-hour shopping and today
we have thousands of Click & Collect
points across the country.
As part of improving our offer, we will
invest in making our channels even
more efficient and convenient
for our customers.
Product
The offer we create for
customers is developed by
our Product team. They work with
our suppliers to source the best possible
range of quality products which meet
and anticipate our customers’ needs.
Our relationships with suppliers are
crucial to delivering our customer offer.
Since October, we have been reviewing
our partnerships to make sure
we focus on delivering the
best possible value
to customers.
9Tesco PLC Annual Report and Financial Statements 2015
Other informationGovernance Financial statementsStrategic report