Ubisoft 2007 Annual Report Download - page 5
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make ubisoft the reference
in the casual gaming market
Thanks to our early positioning in the casual games market, we’ve managed
to maintain our position as leader, and continue to win over market share. In
one year, our turnover in this segment has more than tripled, increasing from
€70 to €230 million. In addition to the success of the Imagine™ range, the
Petz®line has sold 8 million copies.
stay at the cutting edge
of technology
We’ve continued to invest internally in the development of 3rd generation
game engines, which allows us to optimize the capabilities of current consoles
and stay at the forefront of technology. This year, for the first time in a
FPS (1), gamers will get to experience an unprecedented amount of freedom
in a totally open environment with Far Cry®2. Tom Clancy’s EndWar™ will
be the first video game playable entirely by voice, thanks to its voice
command system. With its high graphic quality, Assassin’s Creed™ is already
a testament to the extraordinary technological progress that has been made.
further improve the accessibility
of our games
Nowadays, every member of the family has become a potential gamer. We’ve
therefore developed games with increased accessibility and originality so as
to attract a broader audience. Moreover, we’ve worked on the accessibility of
games aimed at hardcore gamers to give everyone the chance to progress
at their own pace and carry out a multitude of actions, alongside the main
mission, in open worlds.
continue to enlarge our production
capacity while maintaining highly
competitive development costs
In 2007-08, as well as taking over the Japanese studio Digital Kids (Ubisoft
Nagoya), Ubisoft opened two new studios in Asia (Chengdu and Singapore).
Three other openings have rounded out that list in Q1 2008-09: Pune (India),
Kiev (Ukraine) and Sao Paulo (Brazil).
Building upon this successful track record, once again this year, in order to
speed up our growth, we have identified 5 top priorities:
continue to enlarge our production
capacity, placing emphasis on
recruitment and training
To accompany its growth, Ubisoft wishes to increase the size of its teams:
900 new creative talents will come on board this year, 500 of whom will be
in new studios. In anticipation of these new recruitments, we are developing
our training network: Ubisoft will continue to build relationships with local
universities and schools specialized in creative multimedia disciplines to
attract and train future talents.
ATTRACTING
A BROADER
AUDIENCE
,,
(3) First-Person Shooter.
(4) Massively Multiplayer Online Games.