Walmart 1999 Annual Report Download - page 15

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Please find page 15 of the 1999 Walmart annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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here’s a lesson here: Make shop-
ping more fun and less of a
chore, and shoppers will want to
come back for more.
Yes, but what does that have to
do with Garth Brooks or
10-year-old cheerleaders flying a dozen
feet in the air? Well, here’s a new word
for your merchandising vocabulary:
Retailtainment.
Retailtainment, as President and CEO
David Glass puts it, is simply “doing
things to make sure our customers
enjoy themselves in our stores.” And
when Wal-Mart associates turn their
minds to making customers happy, the
results can have people dancing in the
aisles – literally.
For example, what do Garth Brooks,
Trisha Yearwood, Reba McEntire,
Brooks and Dunn, the BeeGees and
Hanson have in common? Yes, they’re
all superstars. And they’ve all played
concerts for Wal-Mart and our cus-
tomers, shown on our Wall of Eyes, the
banks of televisions in our Electronics
departments.
And then there are those flying cheer-
leaders. They come from San Diego,
they’re national champions, they fly
through the air with the greatest of
ease, and they’re only 10 to 14 years
old. They’re the Champion Outlaws, a
cheerleading team that loves to per-
form at Wal-Mart when they’re not
competing for national titles or per-
forming at San Diego Chargers games.
We could fill this entire report with
more examples – cookie-stacking con-
tests, clowns painting children’s faces,
spectacular holiday-themed displays –
but you get the idea.
What’s next? Well, don’t look now, but
some Wal-Marts are beginning to see
couples stopping by the store on dates,
to check out the entertainment. Who
needs the multiplex? Wal-Mart sells
popcorn and soft drinks too!
T
15
NOW SHOWING
NOW SHOWING
WAL-MART FINDS NEW WAYS TO MAKE SHOPPING FUN.