BMW 2002 Annual Report Download - page 170
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36
Create the extraordinary
Accept nothing nearly right, or good enough.
Sir Henry Royce
The commanding presence and effortless power
of a Rolls-Royce on the road are beyond comparison.
But this unique impression can actually be sur-
passed by boarding the vehicle. It is the tangible
quality and precision in detail, the flawless crafts-
manship and the perfect coordination of all the
individual parts that immediately captures the ob-
server. An art that almost seemed forgotten until
aRolls-Royce appears as a reminder that it is not.
To build a vehicle like this, it takes engineers, tech-
nicians and craftsmen of calling. It takes specialists
working together in a manufacturing plant and to
whom it is an honour to take part in the creation of
such a vehicle, and whose passion it is to build
the best motor car in the world. It takes specialists
steeped in a time-honoured tradition that makes
them past masters in the finest work in leather and
wood. It takes a quality evident
to anyone who sits
down in the vehicle. What looks
like wood really
is wood. And what feels like leather really is a leather
such as no other. Even the grain
in the veneer can
be customised to the new owners wish. There
is hardly any request that Goodwood cannot fulfil.