BMW 2002 Annual Report Download - page 202

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62
Rolls-Royce Brand
Rolls-Royce Phantom  masterpiece of motor car manufacturing. The goal in the development of the new
Rolls-Royce Phantom was not individual superlatives but an optimal balance of all attributes.
Uncompromising concentration on quality is a matter of course. Only the highest quality leather will do.
The precise colour harmony for the interior is selected with the help of computer-controlled colour test
procedures. The subsequent processing is done by hand on special sewing machines, so as to guarantee a
perfect fit.
The wood for the up to 60 pieces of panelling in the interior is worked with the greatest precision on the
most modern
CNC
milling machines. The loving and careful selection by specialists ensure that from the
aesthetic viewpoint, the grain and pattern of the woods match perfectly.
The technology in the Rolls-Royce Phantom also embodies absolute top class.The space frame body
combines extreme rigidity  which benefits safety and driving comfort  with exceptional protection for occu-
pants and, at the same time, lightness.
The 6.75 litre engine is designed for commanding progress.The aspirated V12 engine is almost silent,
yet makes an imposing torque available to the driver at little more than idling speed. It is one of the most
advanced in the world, featuring fully variable valve lift control, variable valve timing and direct fuel injection
optimised fuel consumption, extremely quiet operation and superior responsiveness.
The air suspension on all four wheels provides the greatest possible comfort: at a speed of 100 km/h
the dampening forces automatically adjust to road conditions every 30 cm of the route being driven.
The Rolls-Royce fascinates through unique solutions in detail: the rear coach doors open to the rear
and can even be closed elegantly from the inside with the press of a button. The famed radiator figure Spirit
of
Ecstasy can be retracted into the radiator grille. Synchronised wheel hubs ensure that the Rolls-Royce
badges are always in an upright position, whether the car is stationary or in motion.