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8 Ford Motor Company | 2010 Annual Report
Explorer
Explorer
Kuga
EcoSport
Edge
Terrain Management
System
FUEL ECONOMY,
STYLE AND
TECHNOLOGY
Ford’s commitment to outstanding
fuel economy, head-turning style
and customer-focused technology
is displayed throughout our lineup
of utility vehicles. Explorer’s Terrain
Management System™ means
drivers can adjust to road conditions
with the twist of a knob. And fuel
economy for each product is either
segment leading or among the
leaders.
The reinvention of a proud nameplate
and the introduction of cutting-edge
technology highlight Ford’s world-class
utility vehicles.
Explorer – the vehicle that defined the
SUV segment – has been completely
reinvented with game-changing fuel
efficiency, safety, technology, capability
and quality.
A key factor in Explorer literally breaking
new ground is its terrain management
system (pictured on left) that allows
customers to select the setting they
need – normal, mud, sand or snow.
Utilities were paced by record sales for
Escape, Ford’s small sport utility vehicle,
and Edge, Ford’s midsize crossover. The
new Edge was highlighted by the arrival
of industry-exclusive MyFord Touch™,
a smarter, safer, simpler way to connect
drivers with in-car technologies and their
digital lives.
The all-wheel-drive Ford Edge was
launched in China at the end of 2010.
It will deliver segment-leading fuel
economy, a strong new design with
quality materials and MyFord Touch.
The voice-activated technology also will
be offered in Mandarin – a first for Ford
Motor Company in the China market.
Kuga was a hit in Europe, with the best
full-year volume and share for Kuga
since its launch in 2008.
The focal point of Ford’s latest
investment in Brazil is the development
of a new global vehicle, EcoSport. The
small SUV will be produced locally for
both Brazilian and export markets.
UTILITIES