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10 Ford Motor Company | 2010 Annual Report
MYLINCOLN TOUCH
MyLincoln Touch™ driver connect
technology (pictured above) redefines
the driver’s interface with the vehicle,
matching modern consumer electronic
screens and controls that have
become the standard for ease of use
and graphic displays. The technology
organizes functions and settings
with minimal menu layering for quick
access, and includes two 4.2-inch
configurable LCD screens and an
8-inch touch screen, plus five-way
steering wheel controls. Available on
the 2011 Lincoln MKX.
Our commitment is to make Lincoln
a world-class luxury brand with
compelling vehicles and a consumer
experience to match. We continue to
reenergize the brand, powering ahead
with all-new products.
The 2011 Lincoln MKZ Hybrid – the
most fuel-efficient luxury sedan in
America with an EPA-certified 41 mpg
city – offers all the amenities of a
premium midsize sedan and all the
environmental benefits of a world-class
luxury hybrid vehicle. The new 2011 MKX
crossover comes with industry-exclusive
technologies, engaging design with
world-class luxury craftsmanship, and
class-leading power and fuel economy.
Another seven all-new or refreshed
Lincolns will follow within three years –
all with standout design, class-leading
technology and powertrains that enable
precise, confident driving.
The future of Lincoln will be led by
expanded product development and
marketing, sales and service teams to
support the brand’s growth. We will also
continue to work with our dealers to
better serve key luxury vehicle markets
and upgrade the consumer experience
to meet and exceed the luxury customer
expectations. Plans also include
Lincoln’s first small vehicle.
LINCOLN
Lincoln MKZ Hybrid
Lincoln MKX