Mercedes 2015 Annual Report Download - page 17

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Mercedes me allows completely personalized access to the
exclusive Mercedes-Benz brand world. This digital platform
offers mobility, connectivity and financial services, but also
inspiration for travel, lifestyle and entertainment.
Linked to the world of existing and
potential customers
Mercedes me is all about connecting with customers
digitally. The focus is on the personal lifestyle and mobility
needs of each and every user — regardless of whether
they drive a Mercedes-Benz, use car2go, Mercedes-Benz
Rent, or moovel, or own a vehicle from a non-Group
brand. Daimler has been setting the standard for person-
alized customer service with Mercedes me since 2014.
Mercedes me allows Daimler to address people on the
Internet and in the real world. Users can decide for them-
selves which Mercedes me services they want to take
advantage of, and when and where. This could be at home
on the couch via tablet computer, on vacation using a
smartphone, at Mercedes me stores, or at a “Discover me”
lifestyle event.
Discovering the world of financial services
from Daimler
Mercedes me is also the perfect gateway to the world
of Daimler Financial Services. Our product finder and
payments calculator point the way to customized financing
solutions and allow customers to obtain their vehicle in the
manner that best fits their financial situation. For example,
we give customers the freedom to choose the size of their
down payment and the duration of their contract. This,
in turn, gives them a say in determining their monthly
payments. Those who are interested in driving the latest
models can take advantage of our flexible leasing offers.
Naturally, Mercedes me can also help customers find the
right insurance policy for their dream car. We have coop-
erated with partners in the insurance business to develop
automotive insurance solutions that offer full protection and
guarantee that damaged vehicles are always repaired by
specialists in accordance with the manufacturer’s instruc-
tions. Mobility services from Daimler, such as car2go
and moovel, can also be accessed quickly and easily via
Mercedes me. E pages 20 f
Mercedes me app: real-time access to vehicles
The free Mercedes me app offers even greater utility, as it
allows customers to call up a whole range of vehicle status
data, or remotely turn on the heat and lock or unlock car
doors when on the road. The app also enables convenient
door-to-door navigation, which along with the driving route
also includes the distance that has to be walked to the
parked vehicle.
Fascinating products, services and events: Customers can take
Mercedes-Benz with them wherever they go by simply logging on.
Daimler is a pioneer in new service concepts for offering exciting
experiences that go far beyond the automobile.
Mercedes me
Rediscovering the world
of Mercedes-Benz
w
connect.mercedes.me
Fuel tank status? Heat on/off?
Doors locked/unlocked?
Everything’s okay!
The Mercedes me app can be used
to send vehicle information to
Apple Watches, iPhones and Android
smartphones.
18 DAIMLER | INNOVATIVE. DIGITAL. LEADING.