Southwest Airlines 1995 Annual Report Download - page 16

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16
SECRET NUMBER 6
Hire great People.
Southwest Airlines is a People Company. Spirited, altruistic,
fun-loving Employees who work hard, follow The Golden Rule,
and provide the best Customer Service in America. Its how we
earn our wings.
We hire People who color outside the linescreative, caring
People who provide Positively Outrageous Service.
Elizabeth P. Sartain
Vice President-People
Southwest Airlines believes our number one asset is our People; therefore, we
devote a significant amount of time and effort hiring, training, and retaining our
Employees.
At Southwest, we are not interested in hiring clones. We target individuals from
diverse backgrounds who will support and enhance our Culture. Regardless of
the job, we hire People with attitudes that are outrageously positive. Our
Employees enjoy working together as a team and take pleasure in team results,
rather than emphasizing individual accomplishments.
Southwest Employees are not afraid to color outside the lines.We encourage
our Employees to be creative and have fun on the job. As a result, our
Employees tend to go out of their way to ensure our Customers have an
enjoyable and memorable flight. Although our Employees take our Customers
very seriously, they do not take themselves seriously. They are warm, caring,
compassionate, and always willing to go the extra mile to deliver Positively
Outrageous Service to our Customers as well as the communities we serve.
Finding a person who fits that bill is not an easy task! In fact, we accepted
approximately 124,000 external job applications in 1995 and interviewed 38,000
individuals for 5,473 positions.