Tesco 2009 Annual Report Download - page 26

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24 REPORT OF THE DIRECTORS
We understand that many of our
customers are facing real financial
pressures at the moment and they’re
looking to us to help them spend less.
However, when customers shop with
us they don’t leave their ethics at the
door and they’re telling us it is still really
important to them that we behave
responsibly and honestly. They want
to see Tesco doing the right things
on community and the environment
at the same time as providing them
with the value they expect from us.
We’ve made some great progress
this year and one of the things I’m most
proud of is the work we have done in
getting unemployed people back to
work which is especially important in
light of rising unemployment in the UK
and elsewhere. Last year we recruited
over 3,000 long-term unemployed
people and other disadvantaged
job seekers, up on nearly 500 the
previous year.
Lucy Neville-Rolfe Corporate & Legal Affairs Director
How much do customers really
care about community when they
are struggling with the recession?
250+
Community Champions