America Online 2009 Annual Report Download - page 135

Download and view the complete annual report

Please find page 135 of the 2009 America Online annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 198

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197
  • 198

ANNEX A
Brand Website/AOL Promotion and Distribution Arrangement
1. AOL Obligations
a. Promotion and Distribution. AOL shall provide the Brand Website with eight (8) Dynamic Leads (DL) promotion spots per month, reasonably
evenly distributed over the month (averaging approximately 2 per week) on the AOL "Welcome" screen/page, with 6 DLs per month in position
DL2 or better, and 2 DL per month in position DL4 or better. The DL promotion touts a story from the Brand Website. An AOL DL manager
shall coordinate with the Brand Website editorial team to select the story that will be promoted in the DL. TP shall ensure that the landing page
linked to on the Brand Website from an AOL promotion provided hereunder, for the duration of such promotion, does not promote or market the
following direct competitors of AOL: Google, Yahoo! or MSN (and any other Microsoft web properties). In addition, TP shall in good faith
avoid doing anything intended to send a disproportionate amount of traffic to any other direct AOL competitor relative to traffic driven to AOL
from these landing pages. In the event AOL believes TP is in violation of the foregoing sentence, AOL shall provide TP with written notice
thereof and TP shall have the opportunity to cure by removing or decreasing such promotion or links within the following seven (7) days. Search
tools (including bars, branding, sponsored links, etc.) shall not be considered direct competition to AOL and will be excluded from the above
restrictions.
b. Editorial Coverage. AOL shall provide the Brand Website with the following links:
1. for the extraordinary story (e.g., Michael Jackson's death, Mel Gibson's tirade) where the Brand Website is the "breaking news" source and is
the actual source for the Popeater story (if any), three (3) links to the Brand Website from such Popeater story.
For example, the Michael Jackson death story was one where the Brand Website broke the story/was the originator of the content. AOL put 3
links to the Brand Website within the Popeater story because the Brand Website was the original breaking news source of the content and AOL
used it as the actual source for the Popeater story.
2. With respect to stories that are not originating from the Brand Website editorial team, but are covered by the Brand Website and for which the
Brand Website has additional exclusive assets like exclusive photos, video or legal documents, AOL shall provide one (1) link to the Brand
Website story from Popeater stories where AOL incorporates such Brand Website exclusive asset.
c. In order to allow AOL to provide the promotions set forth in 1.a. above, TP, for itself and the TMZ Parties, hereby grants AOL a worldwide, non-
8