America Online 2009 Annual Report Download - page 85

Table of Contents
Perfiliate Limited (doing business as buy.at)
On February 5, 2008, the Company completed the acquisition of Perfiliate Limited ("buy.at"), a company based in the United Kingdom which provides
performance-based advertising services to advertisers, for $125.2 million in cash, net of cash acquired. AOL recognized $99.3 million of goodwill (which is
not deductible for tax purposes) and $32.5 million of intangible assets related to this acquisition.
The results of operations of Bebo and buy.at have been included in the Company's consolidated financial statements from their respective dates of
acquisition, and were not material to the Company's consolidated results in 2008. These businesses were acquired to attract and engage more Internet users
and provide advertising services to customers, which, along with market conditions at the time of acquisition, contributed to purchase prices that resulted in
the allocation of a significant portion of the purchase price to goodwill. The intangible assets associated with these acquisitions consist primarily of acquired
technology to be amortized on a straight- line basis over a weighted-average period of four years, customer relationships to be amortized on an accelerated
basis over a weighted-average period of four years and trade names and other intangible assets to be amortized on an accelerated basis over a weighted-
average period of four years.
Significant 2007 Acquisitions
AOL completed the following significant acquisitions during 2007:
Quigo Technologies, Inc.
On December 19, 2007, the Company completed the acquisition of Quigo Technologies, Inc. (now Quigo Technologies LLC), a site- and content-
targeted advertising company, for $346.4 million in cash, net of cash acquired. AOL recognized $239.6 million of goodwill (which is not deductible for tax
purposes) and $133.5 million of intangible assets related to this acquisition.
TACODA, Inc.
On September 6, 2007, the Company completed the acquisition of TACODA, Inc. (now TACODA LLC), an online behavioral targeting advertising
company, for $273.9 million in cash, net of cash acquired. AOL recognized $219.1 million of goodwill (which is not deductible for tax purposes) and $47.2
million of intangible assets related to this acquisition.
ADTECH AG
On May 15, 2007, the Company acquired a majority ownership stake in ADTECH AG ("ADTECH"), an international provider of online ad serving
technology, for $88.1 million in cash, and acquired the remaining outstanding shares of ADTECH during the second, third and fourth quarters of 2007 for an
additional $17.8 million, such that the Company owned 100% of the shares of ADTECH at December 31, 2007. AOL recognized $89.2 million of goodwill
(which is not deductible for tax purposes) and $23.0 million of intangible assets related to this acquisition.
Third Screen Media, Inc.
On May 15, 2007, the Company completed the acquisition of Third Screen Media, Inc. (now Third Screen Media LLC), a mobile advertising company
and mobile ad serving management platform provider, for $105.4 million in cash, net of cash acquired. AOL recognized $76.2 million of goodwill (which is
not deductible for tax purposes) and $29.0 million of intangible assets related to this acquisition.
The results of operations of these acquired businesses have been included in the Company's consolidated financial statements from their respective
dates of acquisition, and were not material to the Company's consolidated results in 2007. These businesses were acquired to attract and engage more Internet
users and
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