Apple 2008 Annual Report Download - page 11

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Table of Contents
version of the Company’s music creation and audio production software; MainStage®, a new live performance application; Soundtrack Pro 2, a
professional audio post production software; Studio Instruments, made up of 40 instrument plug-ins; Studio Effects, with 80 professional effect
plug-ins; and studio Sound Library. In addition, the Company offers Logic Express 8, a standalone version of the Logic Pro 8 application that
provides an easy entry into professional music production. All of these applications are Universal.
FileMaker® Pro
The FileMaker Pro database software is Universal and offers relational databases and desktop-to-web publishing capabilities. In July 2007, the
Company introduced FileMaker Pro 9 featuring a new Quick Start screen, which stores users’ favorites and gives them access to the new videos
in the FileMaker Learning Center; Conditional Formatting, which highlights data based on parameters the user sets; and the ability to email a
link to other FileMaker users to instantly access a database.
Internet Software and Services
The Company is focused on delivering seamless integration with and access to the Internet throughout the Company’
s products and services. The
Company’s Internet solutions adhere to many industry standards to provide an optimized user experience.
Safari®
In March 2008, the Company made available Safari 3.1, a web browser compatible with Windows XP, Windows Vista, and Mac OS X. Safari
3.1 includes built-in Google search; SnapBack™ to instantly return to search results; a way to name, organize and present bookmarks; tabbed
browsing; and automatic “pop-up” ad blocking. Safari 3.1 supports the new video and audio tags in HTML 5 and supports Cascading Style
Sheets Animations and Web Fonts, which provide designers additional choices of fonts to create web sites.
QuickTime®
QuickTime, the Company’s multimedia software for Mac or Windows-based computers, features streaming of live and stored video and audio
over the Internet and playback of high-quality audio and video on computers. QuickTime 7 features H.264 encoding and can automatically
determine a user’s connection speed to ensure they are getting the highest-quality content stream possible. QuickTime 7 also delivers multi-
channel audio and supports a wide range of industry standard audio formats.
The Company offers several other QuickTime products. QuickTime 7 Pro, a suite of software tools, allows creation and editing of Internet-
ready
audio and video files. QuickTime 7 Pro allows users to create H.264 video, capture audio and video, create multi-channel audio, and export
multiple files while playing back or editing video.
MobileMe™
In June 2008, the Company introduced MobileMe, an annual subscription-based suite of Internet services that delivers email, contacts and
calendars to and from native applications on iPhone, iPod touch, Macs, and Windows-based computers. MobileMe services include Internet
message access protocol (“IMAP”) mail, an ad-
free email service; website hosting for publishing websites from iWeb; iDisk, a virtual hard drive
accessible anywhere with Internet access; Web Gallery for viewing and sharing photos; MobileMe Sync, which keeps Safari bookmarks, iCal®
calendars, Address Book information, Keychain®, and Mac OS X Mail preferences up-to-date across multiple computers, iPhones, and iPod
touches. MobileMe provides combined email and file storage of 20GB for individuals and 40GB for families with additional storage options.
Product Support and Services
AppleCare ® offers a range of support options for the Company’s customers. These options include assistance that is built into software
products, printed and electronic product manuals, online support including comprehensive product information as well as technical assistance,
and the AppleCare Protection Plan. The AppleCare Protection Plan is a fee-based service that typically includes two to three years of phone
support and hardware repairs, dedicated web-based support resources, and user diagnostic tools.
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