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Table of Contents
Item 7 of this Form 10-K under the heading “Segment Operating Performance,” and in Part II, Item 8 of this Form 10-K in Notes to
Consolidated Financial Statements at Note 9, “Segment Information and Geographic Data.”
Products
The Company offers a range of personal computing products including desktop and portable personal computers, related devices and peripherals,
and various third-party hardware and software products. In addition, the Company offers its own software products, including Mac OS X, the
Company’s proprietary operating system software for the Mac; server software and related solutions; professional application software; and
consumer, education, and business oriented application software. The Company also designs, develops, and markets to Mac and Windows users
its family of iPod digital music players and its iPhone mobile communication device, along with related accessories and services, including the
online distribution of third-party content through the Company’s iTunes Store. The Company’s primary products are discussed below.
Hardware Products
The Company offers a range of personal computing products including desktop and notebook computers, server and storage products, related
devices and peripherals, and various third-party hardware products. The Company’s Mac desktop and portable systems feature Intel
microprocessors, the Company’s Mac OS X Version 10.5 Leopard® (“Mac OS X Leopard”) operating system and iLife® suite of software for
creation and management of digital photography, music, movies, DVDs, and website.
MacBook® Pro
The MacBook Pro family of notebook computers is designed for professionals and advanced consumer users. First introduced in January 2006,
the MacBook Pro includes a 15-inch or 17-inch widescreen display, a built-in iSight® video camera, and the MagSafe® magnetic power
adapter. In October 2008, the Company redesigned its 15-inch MacBook Pro models to include a widescreen light-emitting diode (“LED”)
display, the latest Intel Core 2 Duo processors running at up to 2.8GHz, and a new Nvidia GeForce 9600M graphics processor. The 15-inch
MacBook Pro includes up to 4GB of 1066MHz synchronous dynamic random access memory (“SDRAM”)
with a 1066MHz frontside bus, up to
a 320GB hard drive, a slot-loading double-layer SuperDrive®, a glass trackpad with Multi-Touch
TM
gesture support, AirPort Extreme®
802.11n
wireless networking, and Bluetooth 2.1. In addition, the Company updated its 17-inch MacBook Pro models to include larger hard drives of up
to 320GB, as well as an optional 128GB solid state drive.
MacBook®
The MacBook is designed for consumer and education users. First introduced in May 2006, the MacBook includes a 13-
inch widescreen display,
a built-in iSight video camera, and the MagSafe magnetic power adapter. In October 2008, the Company introduced new MacBook models with
all-metal unibody enclosures, LED-backlit glossy widescreen displays, Intel Core 2 Duo processors running at up to 2.4GHz, NVIDIA GeForce
9400M graphics processor, support for up to 4GB of 1066MHz SDRAM memory, up to 320GB Serial ATA hard drive, a double-layer
SuperDrive, a glass trackpad with Multi-Touch
TM
gesture support, and built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1.
MacBook Air™
In October 2008, the Company updated its MacBook Air, an ultra-slim notebook computer that measures 0.16-inches at its thinnest point and
0.76-inches at its maximum height. The new MacBook Air includes an Intel Core 2 Duo processor running at up to 1.86GHz with 6MB of Level
2 cache, an NVIDIA GeForce 9400M graphics processor, 2GB of memory, and a 120GB hard drive. The MacBook Air includes a 13.3-inch
LED-backlit widescreen display, a full-size backlit keyboard, a built-in iSight video camera, a trackpad with Multi-Touch gesture support, and
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1.
3