Apple 2013 Annual Report Download - page 79

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The U.S. and China were the only countries that accounted for more than 10% of the Company’s net sales in
2013, 2012 and 2011. There was no single customer that accounted for more than 10% of net sales in 2013, 2012
or 2011. Net sales for 2013, 2012 and 2011 and long-lived assets as of September 28, 2013 and September 29,
2012 are as follows (in millions):
2013 2012 2011
Net sales:
U.S. ....................................................... $ 66,197 $ 60,949 $ 41,812
China (a) ................................................... 25,946 22,797 12,472
Other countries .............................................. 78,767 72,762 53,965
Total net sales ........................................... $170,910 $156,508 $108,249
2013 2012
Long-lived assets:
U.S. ....................................................... $ 7,399 $ 6,012
China (a) ................................................... 7,403 7,314
Other countries .............................................. 2,786 2,560
Total long-lived assets .................................... $ 17,588 $ 15,886
(a) China includes Hong Kong. Long-lived assets located in China consist primarily of product tooling and
manufacturing process equipment and assets related to retail stores and related infrastructure.
Information regarding net sales by product for 2013, 2012 and 2011, is as follows (in millions):
2013 2012 2011
Net Sales by Product:
iPhone (a) .................................................. $ 91,279 $ 78,692 $ 45,998
iPad (a) .................................................... 31,980 30,945 19,168
Mac(a) .................................................... 21,483 23,221 21,783
iPod (a) .................................................... 4,411 5,615 7,453
iTunes, Software and Services (b) ............................... 16,051 12,890 9,373
Accessories (c) .............................................. 5,706 5,145 4,474
Total net sales ........................................... $170,910 $156,508 $108,249
(a) Includes deferrals and amortization of related non-software services and software upgrade rights.
(b) Includes revenue from sales on the iTunes Store, the App Store, the Mac App Store, and the iBooks Store,
and revenue from sales of AppleCare, licensing and other services.
(c) Includes sales of hardware peripherals and Apple-branded and third-party accessories for iPhone, iPad, Mac
and iPod.
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