BMW 2011 Annual Report Download - page 212
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20
Stories about people and the role they played in the success of the new BMW 3 Series.
The Driving Experience Control developers.
The designers.
The men and women who build the new BMW 3 Series.
The more dynamic a company, the more
attractive it is to people who want to
move things forward, who strive for
change and improvement – with the aim
of creating sheer driving pleasure.
It’s our passion.