BMW 2011 Annual Report Download - page 223
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Felix Staudacher 10
“The interior of the new
3 Series is classic BMW.
Its strong driver orien-
tation ensures easy access
to all the main controls.”
Christopher Weil 8
“When I think of BMW, I think of
the BMW 3 Series. It is the defi nitive
sports sedan for me.”
Karim Habib 9
“The new BMW 3 Series Sedan
looks new and exciting, but
you can still see its links with
past generations.”
Manfred Meier 12
“BMW stands for the emotional use of forms and the
interplay of different surfaces that can only be developed
on a real clay-model.”
Christian Bauer 11
“We also carried the typical sportiness and
agility of the BMW 3 Series over into the interior
design. Its surfaces and flowing lines open up
dynamically, guiding the eye towards the road.
The dashboard’s horizontal elements also
create structure and harmony.”