Best Buy 2000 Annual Report Download - page 12

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We capitalize on other companies’ expertise.During the past year, Best Buy aligned
itself with a number of technology leaders.
The largest of these alliances was an agreement with Microsoft Corp. This alliance provides us with access
to new software and technology, and co-marketing opportunities among Best Buy, BestBuy.com and Microsoft
properties. From its inception in July, our market-leading Internet service provider (ISP) instant rebate offers
generated nearly three-quarters of a million subscribers.
We leveraged the direct-to-consumer model with the retail model and completed an agreement with Micron
Electronics, Inc. that enables us to bring our consumers the latest in personal computer technology. This year
we also formed Redline™ Entertainment to partner with the music and gaming industries in order to provide
innovative entertainment products targeted to our customers.
BestBuy.com completed two equity investments to provide better solutions for our consumers. Simplexity.com™
provides telecommunications services options by market, and etown.com,™ a leading online source of consumer
electronics information, allows access to independent editorials and product information.
Overall, these alliances will help Best Buy fulfill both our mission of making technology affordable and easy to
use, as well as our vision of meeting our customers at the intersection of technology and life.
Our alliances are critical to reposition Best Buy from a seller
of products into a technology solutions provider. We will use
our market position in technology and entertainment products
to drive relevant connections, applications and content to our
customers. The digital age offers tremendous new opportunities.
—Wade Fenn, Executive Vice President–Marketing ’’
10
Aligned Connected
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