Best Buy 2000 Annual Report Download - page 14
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12
We take confusing technology and help consumers use
it in their everyday lives. We are continually working
to understand what consumers want and why.
—Mike Linton, Senior Vice President–Strategic Marketing
Who do you go to for information about the latest technology? Most people
call a friend they consider an expert. We believe that our knowledgeable sales team can be that expert.
Our noncommissioned product specialists help consumers select the technology and entertainment products
that improve their time. By presenting these products in an approachable and non-intimidating way, our
salespeople can recommend products that are relevant to our customers’ lives. Our sales team is dedicated
to helping our customers purchase the technology and entertainment products that will improve their
personal time.
Best Buy carries a broad selection of products to enhance consumers’ time—whether it’s leisure or work.
Our fun, informative shopping atmosphere respects consumers’ knowledge and puts them in control.
Our ability to demonstrate new technology is a primary reason for our growth. Our young, well-educated
customers embrace new technology. They’re not just buying new technology to have it. They are buying it
because of what it does to improve their time. We strive to make their purchase easy.
‘‘ ’’
Perceptive Receptive