Best Buy 2001 Annual Report Download - page 12

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11
enthusiasts are generally age 15 to 39, male and highly
educated. They have higher than average incomes and
approximately half have children at home. M ost of our
customers come to Best Buy looking for products and
services that enhance their personal time by making it
more enjoyable and more productive. In the last few
years, they have broadened their focus from price and
selection to include an interest in more sophisticated
technology products and services.
W e are recognized nationally for our inviting, interactive
store format, and our ability to identify the products and
services that consumers want most and to be the market
leader. These strengths work together to help us create
the market for the digital revolution.
Building the Digital Future
W e pride ourselves on being among the first national
retailers to introduce consumers to the latest digital
products, from digital TVs to digital cameras, camcorders
and DVD players. O ur ability to identify new technology
and product trends early and to make the market for new
products has helped us grow revenues and net earnings.
W e believe that the life cycle of digital products is
gaining momentum and that Best Buy stores play a
key role in building the digital future. W e envision a
future in which we will continue to provide consumers
with electronic devices and packaged entertainment. In
addition, we will provide connectivity services, digital
content and consumer applications that take advantage
of a networked, digital world.
An important component in our digital future is the growing
base of Internet service subscribers. Since we began the
program in July 1999, we have signed up 1.7 million
Internet service subscribers. This significant subscriber base
provides us with a retailing and consumer relationship-
building tool. O ur leading role in the sale of connectivity
services is a natural extension of our top market share in
sales of technology products.
Best Buy Co., Inc.
Best Buy Stores
the Digital Industry