Ford 2003 Annual Report Download - page 27

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2003 ANNUAL REPORT 25
MERCURY RISING
Mercury Mariner debuts this year as the
third of four all-new nameplates being
added to the Mercury lineup. Mariner joins
Mercury Mountaineer, Lincoln Aviator and
Lincoln Navigator as the newest addition
to Lincoln Mercury’s all-star selection of
SUVs. Mercury’s four new products
include the Monterey minivan introduced
last fall, Mariner, the Montego sedan
coming this fall and a new midsize sedan
arriving in 2005. They are designed to
achieve a high level of Mercury product
differentiation, attract new customers, and
generate fresh excitement for dealers.
Designed to be a visually appealing,
functional, fuel-efficient and fun to
drive SUV, Mariner is tuned for the
urban environment with outstanding
carlike handling.
Mercury Mariner
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