Ford 2003 Annual Report Download - page 8

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Simply put, Ford Motor Company has the strongest lineup of
brands in the world. Keeping this portfolio in top form is both a hefty
responsibility and a tremendous opportunity. We take this seriously.
That’s why we’ve been working hard to ensure that each customer’s
vehicle is well-executed — whether it’s a stylish European StreetKa,
the rugged all-new Ford F-150 or the luxurious Aston Martin DB9.
We’re paying fanatical attention to detail on every product each
of our eight brands has to offer, inside and out.
On the receiving end of this dedicated effort are the savviest
customers our industry has ever known. They have unprece-
dented access to information and well-defined expectations
for every vehicle at every price point. What they want — or,
really, demand — is great product.
We’re delivering, whether customers are looking at a
tough, authoritative Ford product; a more upscale
and contemporary Mercury; a refined, sophisticated
Lincoln; a spirited Mazda; or any luxury offering
from our Premier Automotive Group portfolio of
Jaguar, Land Rover, Aston Martin and Volvo.
At Ford Motor Company, we have refocused
our attention on design. Now, more than
ever, our design philosophy is even more
thoughtful, more strategic — and our
execution is even more precise.
Design is the new battleground in our
industry. And the victors poised to win
most from our redoubled efforts are our
customers, shareholders and dealers.”
— J Mays
Group Vice President, Design
DRAWING RAVES
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