Ford 2008 Annual Report Download - page 52

Download and view the complete annual report

Please find page 52 of the 2008 Ford annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 148

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148

Management’s Discussion and Analysis of Financial Condition and Results of Operations
50 Ford Motor Company | 2008 Annual Report
.$2 !7!7 7(-. !-72!7(!2 7!7,!7,7$ -7. 87,73-!(7,7.(7.%$ 7$7.!7
(.-$7.$2 !7.!. -;777!$7!7:((!,8:7,7 -7.$7 . 7,7.7(.-$. !7 . !7
 !77/-(87!-$!7.7!3-7.-;7747.(7.-7!7!7$7..-!7!2. !7,!7.7327
.(.!-.3-7 7$7$!7$7(.-$. !7,!7.7$ 7$7-$!7 . 77!2.!2 77,!--7!7.;77
7,7 $7 7(!.3!-! 77$7 !87,7. !!. 7 . 7,7,!--7!(7.! !.-7!2. !7 . 7,!--7.--,7$7 7$ 7
!7$7.$2 !7.73 7(.-$. 7 7!2. 77 7$ 72!7(!2 77 7.!7(.-$77$7/-(7
 !7$! ;77'7 !7!2. !7- 7.7-,7.!7(.-$7 !2. 7 .7 -7.$287,7,!--7..!7.7 7
/-(7 !7$! 7,!--77!2.!2 7,!7$-7$- 7!7.7.! !.-7.;7
7
2!6274727$7.$.-7,!--7  !7!7 7$ 7$. 77B>>K;77*!7$. 73$!7.7
2!7% !87,7.7 . 7 7.!7(.-$77$77$7 !7$! 7. 7237D@87B>>K7!7 7
17! 7.!7(.-$;77'7 7 73$!7-!2. 7 !$7,! $ 7!!. !77.72!$29 27!2(2 87(!7
3$!7% !7.7, 7. 7.$2 !7$-7$- 7!7$ $7!2.!2 ;7
7
%))-)*))
)
7!$7!7:((!,8:7 7$7.7$3 . !.-7-!7!7-3.-7!$ 7.-7(-$28723!7,! 7 ! 7
! 72.) 87 72!7. 7.7 87.7 7.!. 7,! 7 .2!7$73$!87.(7$ 7
!!!. 7$77 7! .3!-! 7.7-!$!! 77$7-9-!(7. 7$;7747--71.2!7.77$7. 7
$77 !!7( 7.7 7-$!77 7.2 77.7. 7$7.7.7--,O7
7
722.+C22$7 7.!-9.!7*;";72.) 7! !7!7B>>K87,7  7 7-9-!(7. 77$7
7 72!.72 7.77.79 .17!2.!2 7.77=G;D73!--!;7
7
72!2.+C777B>>K87$77"$ 72!.72 7 !$7 737! .3-7.7. 7! !(7
 7.7-,;77&$7 7$ 7$. 77B>>K87 7. !7$- 7,7!  7,! 7% 7$- P7
87,7!7 7.(7.7 !!7( ;7
7
72!C777B>>K87$77$72 7 !$7 737! .3-;77! 7$- 7,7!  7,! 7
% !87.7.7-,7!7% 7 737! !(7!7B>>M;77.77 !87,7!7 7.(7.7 !!7( ;7
7
7,*%C2247  7 7-9-!(7. 77$7/-(72 7$!7B>>K7$7 7 7$ 9!7.7-,7-7
23!7,! 7.7! 77.7-,7-7.7.7% !77.7-!7!7 7.7-,73.77$. 72.) 7
% !7- !7 7!$ 7.-7(-$2;7747.7 . 7 7.!7(.-$77$7-9-!(7. 7
,.7(.3-;7747.-7.7 . 7 7.!7(.-$77$7/-(7 !7$! 7!7 717! 7.!7(.-$;7
7
72+2+2+C22$7 7 7.!7 !. !7!73$!7-!2. 7 $$ 7 7!.7.!!7!7,!7
$- 7!7.7-,7-7% !87,7  7 7-9-!(7. 77$77!.7.!!7!.72 7.7
.7 . 7 7.!7(.-$7,.7(.3-;777
2
'7 7-3.-73$!7-!2. 7.7! 71! 7. 7237D@87B>>K7 !$77,7,! $ 7!!. !77.72!$29
27!2(2 87(!73$!7% !77. !7$- 7$-7$- 7!7$ $7!2.!2 ;7
7
"7 7@D7.7@F77 7 7 7 7!.!.-7" . 2 7727!2. !7.!7!2.!2 77,!--7.7
-9-!(7. ;7
2
%2+*;777!$7.3(87$7 7.!-9.!7*;";72.) 7! !7!7 77$. 77B>>K7
E!$7!7 7@D77 7 7 7 7!.!.-7" . 2 587,7  7 7-9-!(7. 77$77 72!.7
2 ;77&7$- !7!2.!2 7- 7.7!7 7.$2 !7$7 72.$7 7.!7(.-$77 7. 7$7
3.77 7.!-9.!72.) 7! !7E!-$!7.7 7$73$!7% !5;77&72 7 .3-7
.7!7$73$!7.72!7% !7!-$O77E@57.727$7.7.-. 7! 7!7$27
7.,.727$--9!7 $)7.7 .! !.-7"*/7 72.--7.727$-9!! 7(!-7.7.7$- 77!7
$-7!87,! 7.7 $7(7 !27 7.7-(-73 ,7 .R72!17.7 7-(-P7EB57-,7*;";7!$ 72.7!7 7
.7 287,! 7.7 $7 7 7-(-7.7 7*;";727(7$3$ 7 7B>@>P7.7ED57!722! 7 7
(7 73$!7-.7!72.7,! 7!7% !;777.! !.-7!$!77 7-.!7.$2 !7$87
7 7:$ -):7!$!7!7$7$. -7 7727@>977 7!77+$7D>87B>>K;777
7