Ford 2008 Annual Report Download - page 56

Download and view the complete annual report

Please find page 56 of the 2008 Ford annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 148

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148

Management’s Discussion and Analysis of Financial Condition and Results of Operations
54 Ford Motor Company | 2008 Annual Report
 7237D@87B>>K7.7237D@87B>>J87$7 77 .17. 87 77 7(.-$. !7.--,.77
=@J;K73!--!7.7=K;I73!--!7 !(-87,7=@;@73!--!7.7=FII72!--!87 !(-;77&7 77 .17. 7
-. 7 7. !7$ !7 72!.7,7,73-!(7! 7,.727-!)-7 .7 7 . 7 7 77 .17
. 7,$-737.-!7 $7$ $7 .1.3-7.!;77!-877(.-$. !7.--,.7.737 .3-!77
$72.!!7 77 .17. ;77 7 .3-87. 7237D@87B>>K7.7237D@87B>>J87,7 !$7 7
!7.7 77 .17. 77=@;F73!--!7.7=@;G73!--!87 !(-87!7$7*;0;7$ 2 !(7. !87!2.!-7
3.7$7 7 .17 $7-!. !77$7$ 2 !(7. !7,! 7$7*;0;77. !;77$7*;0;77
. !7.7.7-7! 77! .3!-! 7.7,73-!(7! 7,!--7(!7.7$77$ $7 .1.3-7!27 . 7.737
..3-7 !2. ;77'87!7 7$ $87,7.7 7.3-7 7-!. 77! 7!7 7*! 70!287.! !.-7
(.-$. !7.--,.72.737$!;7747,!--7 !$7 7.7 777.7(.-$. !7.--,.7!7 7$ $;7
6
#1#,-6 - 66. ,6!#2$66- 6-6
6
$2$-. 7!. !77(!-7$3% 7 7. !7-.7$7 7(.-$77 7-.7(!-7!7$7
. !7-.7 -!727 !7!!.-7.$!! !7(.-$7 7 !71 7!$.-7(.-$7. 7 777 7-.7 2;77
&7(!-7!2.!-7! 77 .!-7-.7 . 777! 7.7(!-7-7 7.!-7 .-7.72.!7
$3% 7 7.7$.. 7$.7 !7E: .-7$.7(!-:577 7$ 2 !(7 ;7
7
472! 7!$.-7(.-$7.72 87.7,7(!,7 7.$.77$7.$2$-. 7!. !77.7$. -7
3.!;77'7,73-!(7 . 7 71 7!$.-7(.-$77$7(!-7.(7.87,7(!7!. !7 7$7 . 7
$7 7!( 2 7!7. !7-.7E$.-7 7$7.$!! !7(.-$77 7(!-7-7.$2$-. 7!. !57,!--737
.%$ 7 7- 7$7(!7 !2. 77 71 7!$.-7(.-$7. 7 777 7-.7 2;77"$7.%$ 2 7 7
!. !717,$-7$- 7!7.7.7!7 7!. !7. 77 7(!-7$3% 7 7. !7-.87.7.7
7 !(-77.7 .! 9-!73.!;7
7
7 .!-7-.87.7-.7$ 27.7 7 !7 73$7 7-.7(!-7. 7 777 7-.77 7 $7 7
(!-7 7 7.-;77'7 7$ 27 $7 7(!-7 77.-87 7.-72.73$7 7(!-7277! 77
 $7! 7 77! ;777! R7 72!.7. !7-.7. !(! 7,.7.7--,77.77 7-. 7 7.7
E!7 $.871 7 .5O77
7










9HKLFOHUHWXUQYROXPH 

    
5HWXUQUDWH   
7
7 .-7$.7(!-87. !.--7.--7(!-7.(737 $7 7$;7
7
+!22.+2!627.7. !7-.7!7$7 -!7 7.7(!-7,7,7 . 7.737-.7
7.7$ 2;77 7 7 !27,7$.7.7-.87,7 .3-!7.71 7!$.-7(.-$77 7(!-;7747 !2. 7 7
1 7!$.-7(.-$737(.-$. !7 7.$ !7(.-$87! !.-7 $7(-$277$7-.7(!-87!$ 9
,!7$7(!-7!87$72.) !7! !(7-.7.7(!-7$.-! 7. .;7
7
!.2'6227 .!-7-.87$7.$2$-. 7!. !77(!-7$3% 7 7. !7-.7!73.77
$7.$2 !7O7
7
S7 !2%+*!6777! R7% !77 72.) 7(.-$77 7(!-7,7,7--7 27. 7 777 7-.P7
.7
7
S7 !2%*!.6777! R7% !77 7$2377(!-7 . 7,!--737 $7 7$7. 7-.7;7
7
"7 7G77 7 7 7 7!.!.-7" . 2 7727!2. !7.!7.$2$-. 7!. !77
(!-7$3% 7 7. !7-.;7
7
%2+*6227 $7(!-87,7.7.7!)7 . 7 7.2$ 7,73 .!727 7(!-7-7. 7.$ !7,!--7
37-7 .7$7 !2. 77 71 7!$.-7(.-$77 7(!-;77 7237D@87B>>K87!7$ $7.$ !7(.-$77
7! R71! !7 -!77. !7-.7787!-7.7$73.7(!-7!7 7*! 7" . 7,7
7.7377 727! 7 7 !2. 87 7 7,$-737 7!.7 7!. !77 7(!-7
37.3$ 7=I>72!--!;77"!2!-.-87!7 $7(-$2777! R71! !7 -!77. !7-.7787!-7
.7$73.7(!-7!7 7*! 7" . 7,7 7!.7377 .7! 727! 7 7 !2. 87 7