Ford 2009 Annual Report Download - page 2
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Ford Motor Company | 2009 Annual Report
ONE FORD: ONE Ford expands on the company’s four-point business plan for
achieving success globally. It encourages focus, teamwork and a single global
approach, aligning employee efforts toward a common definition of success and
optimizing their collective strengths worldwide. The elements of ONE Ford are:
ONE TEAM: ONE Ford emphasizes the importance of working together as one
team to achieve automotive leadership, which is measured by the satisfaction
of our customers, employees and other essential business partners, such as our
dealers, investors, suppliers, unions/councils and communities.
ONE PLAN: The company’s four-point plan consists of: balancing our cost
structure with our revenue and market share; accelerating development of new
vehicles that customers want and value; financing our plan and rebuilding our
balance sheet; and working together to leverage our resources around the world.
ONE GOAL: The goal of ONE Ford is to create an exciting and viable company
with profitable growth for all.
´
Sales and Revenues (a) 2009 2008
Worldwide wholesale unit volumes
by automotive segment (in thousands)
Ford North America 1,959 2,329
Ford South America 443 435
Ford Europe 1,568 1,820
Ford Asia Pacific Africa 523 464
Volvo 324 359
Jaguar Land Rover – 125
Total 4,817 5,532
Sales and revenues (in millions)
Automotive $ 105,893 $ 129,165
Financial Services 12,415 15,949
Total $ 118,308 $ 145,114
Financial Results (a)
Income/(Loss) before income taxes (in millions)
Automotive $ 1,212 $ (11,917)
Financial Services 1,814 (2,581)
Total $ 3,026 $ (14,498)
Amounts Attributable to Ford Motor Company (a)
Net income/(loss) (in millions) $ 2,717 $ (14,766)
Diluted net income/(loss) per share of Common
and Class B Stock $ 0.86 $ (6.50)
Cash and Spending (a)
Automotive capital expenditures
Amount (in billions) $ 4.5 $ 6.6
As a percentage of Automotive sales 4.2% 5.1%
Automotive cash at year end (in billions)
Automotive gross cash (b) $ 25.5 $ 13.4
– Cash net of Automotive debt (8.9) (10.8)
Shareholder Value
Dividends per share $ – $ -
Total shareholder returns % (c) 337% (66)%
Contents
1 About the Company
2 A Message from the
Executive Chairman
2 A Message from the
President and CEO
5 Board of Directors
and Executives
6 Great Products
10 Strong Business
11 Better World
13 Financial Contents
172 Shareholder
Information
173 Global Overview
´Operating Highlights
(a) Data presented includes Jaguar Land Rover
for 2008.
(b) Automotive gross cash includes cash
and cash equivalents and net marketable
securities.
(c) Source: Bowne