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Ford Motor Company | 2009 Annual Report 7
For the 33rd year in a row, Ford’s award-winning F-Series is America’s
best-selling truck with 2009 sales of 413,625. F-Series outsold its nearest
truck rival by more than 97,000 units, the largest margin in three years.
In addition, for the 28th consecutive year, F-Series is once again America’s
best-selling vehicle of any type – car, utility or truck.
The F-150 was redesigned inside and out for 2009, and it sets a new
benchmark for full-size pickups with a new high-strength, lighter-weight
chassis that delivers more class-leading towing and hauling capability and
unsurpassed fuel economy.
New to F-Series for 2010 is
F-150 Harley-Davidson™ edition
and the off-road F-150 SVT
Raptor – the winner of the
2009 Truck of Texas award.
When the 2011 F-Series
Super Duty hits dealer
showrooms in 2010, it will have
an all-new Ford-designed, Ford-
engineered and Ford-built 6.7-liter Power
Stroke® turbocharged V-8 diesel. The
new engine will feature best-in-class fuel
economy and enable class-leading towing
and payload.
Determined to be class-leading in every segment, Ford’s utility vehicle
range continues to resonate with customers. And it’s no wonder:
From Flex and Edge to Lincoln MKT and MKX, Ford’s family of utility
vehicles offer the ultimate in no-compromise utility wrapped in
an engaging package.
In the full-size utility segment, both the Ford Flex and Lincoln MKT added an
EcoBoost™ engine option – a turbocharged, direct gasoline injection engine to
improve fuel efficiency and lower CO2 emissions – paired with a suite of other
popular features.
Dramatic freshenings to both the Ford Edge and Lincoln MKX were unveiled
in early 2010, showcasing new engines with more power and better fuel
economy, class-exclusive features and new sheet metal.
The Ford Explorer also topped the sales charts in the medium utility
segment and the Ford Escape finished second in the small utility segment.
Escape’s counterpart in Europe, Kuga, helped
Ford strengthen its No. 2 position
in 2009 with a 9.1 percent
market share in its
19 main European
markets.
´Trucks
´Utilities
2011 Ford Edge
All-new 6.7-liter V-8 turbocharged
Power Stroke diesel engine
2010 Ford Mustang GT, 2010 Ford Taurus SHO and 2010 Ford Fusion Hybrid
Ford Kuga 2010 Ford F-150