Humana 2001 Annual Report Download - page 14

Humana’s new health benefits products provide more
choice, service, speed and flexibility to healthcare
consumers and the physicians who serve them. The new
products and programs are the initial offerings developed
by the Humana Innovation Center, a fully integrated
organization that is guiding our transition to a new model
of consumer-directed care. In addition to the benefits our
members derive from these innovations, our focus on
consumer-centrism has also served to enhance Humana’s
traditional health plan offerings.
consumers want new productsthat work for them
TH E N E W P R O D U C T S A N D p ro g r a m s
expand consumer choice and
i n c rease consumers’ control
of decisions that affect their
h e a l t h c a re and health spending.
Humana is also offering
innovative online tools that allow
consumers to better understand
and control the financial impact
of their healthcare decisions.
Our own associates experienced the first versions of
these new plans and tools in 2001. As an enterprise,
we have the advantage of being not only a benefits
company but also a large employer. When we look at
our medical cost trends, we have many of the same
issues and concerns as the employers we serve. Thus, we
believe that whenever possible, Humana should develop
healthcare solutions internally.
consumers with real-time, actionable inform a t i o n – d e l i v e r ed electro n i c a l l y – so that, in coor
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