Humana 2001 Annual Report Download - page 15

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Please find page 15 of the 2001 Humana annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Consequently, our associates helped us design this new
array of consumer-directed, technology-enabled health
benefits products and services. The new generation of
SmartSuiteSM products on the market in 2002 are based on
the input we received from our associates’ experiences in
2001. Innovative products and exciting online tools, all
built around consumer choice, technology, cost pre-
dictability and flexibility, are at the heart of Humana’s
business strategy. We’ve set out to create health benefit
plans that provide choice, customization and a clear-eyed
view of cost. And we’re doing it all online.
Several national media organizations have taken notice.
For instance, a USA Today “Cover Story,” in the paper’s
Money section, focused on Humana’s development of
innovative health plan products. The story started with
a description of the decision-making process that led
associate Cheryl Brock to choose one of our company’s
new plans. She told USA Today, “I’m very satisfied with
the plan. It reduced my premium considerably.”
o r dination with their doctors, they can make informed decisions at the medical care system’s
Mo re than thre e - f o u rths
(7 6 p e rcent) of Humana
associates surve yed about the
n ew consumer-directed plans
said the number of options was
“about right” for them. W h e n
asked to rate their satisfaction
with the plan they chose, 7 4
p e rcent said they we re happy
with their choice.
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