Intel 2009 Annual Report Download - page 33

Table of Contents
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (Continued)
We believe that the trend of mobile microprocessor unit growth outpacing the growth in desktop microprocessor units will
continue and that the demand for mobile microprocessors will result in the increased development of products with form
factors and uses that require low-power microprocessors. We also believe that these products will result in demand that is
incremental to that of microprocessors designed for notebook and desktop computers, as a growing number of households
have multiple devices for different computing functions. Our silicon and manufacturing technology leadership allows us to
develop low-
power microprocessors for these and other new uses and form factors. We believe that Intel Atom processors give
us the ability to extend Intel architecture and drive growth in new market segments, including a growing number of products
that require processors specifically designed for embedded applications, handhelds, consumer electronics devices, and
netbooks. We expect that our Intel Atom Developer Program will spur new applications that run on products using Intel Atom
processors, which will expedite our growth strategy in these new market segments. The common elements for products in
these new market segments are low power consumption and the ability to access the Internet.
We are also focusing on the development of a new highly scalable, many-core architecture aimed at parallel processing, the
simultaneous use of multiple cores to execute a computing task. This architecture will initially be used as a software
development platform for graphics and throughput computing (the need for large amounts of computing performance
consistently over a long period of time). Over time, this architecture may be utilized in the development of products for
scientific and professional workstations as well as high-performance computing applications.
In addition, we offer, and are continuing to develop, advanced NAND flash memory products, focusing on system-level
solutions for Intel architecture platforms such as solid-state drives. In support of our strategy to provide advanced flash
memory products, we continue to focus on the development of innovative products designed to address the needs of customers
for reliable, non-volatile, low-cost, high-density memory.
Strategy by Major Market Segment
The strategy for our PC Client Group operating segment is to offer products that are incorporated into notebook, netbook, and
desktop computers for consumers and businesses. Our strategy for the notebook computing market segment is to offer
notebook PC products designed to improve performance, battery life, and wireless connectivity, as well as to allow for the
design of smaller, lighter, and thinner form factors. We are also increasing our focus on notebook products designed to offer
technologies that provide increased manageability and security, and we continue to invest in the build-out of WiMAX. Our
strategy for the netbook computing market segment is to offer products that enable affordable, Internet-focused devices with
small form factors. Our strategy for the desktop computing market segment is to offer products that provide increased
manageability, security, and energy-efficient performance while lowering total cost of ownership for businesses. For
consumers in the desktop computing market segment, we also focus on the design of components for high-end enthusiast PCs
and mainstream PCs with rich audio and video capabilities.
The strategy for our Data Center Group operating segment is to offer products that provide leading performance, energy-
efficiency, and virtualization technology for server, workstation, and storage platforms. We are also increasing our focus on
products designed for high-performance and mission-critical computing, cloud computing services, and emerging markets. In
addition, we offer wired connectivity devices that are incorporated into products that make up the infrastructure for the
Internet.
The strategies for our other Intel architecture operating segments include:
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• driving Intel architecture as a solution for embedded applications by delivering long life-cycle support, software and
architectural scalability, and platform integration;
• continuing to develop and offer products that enable handhelds to deliver digital content and the Internet to users in
new ways; and
• offering products and solutions for use in consumer electronics devices designed to access and share Internet,
broadcast, optical media, and personal content through a variety of linked digital devices within the home.