Kodak 2004 Annual Report Download - page 104

Corporate Info
102
EASTMAN KODAK COMPANY
In 2004, the Company continued to focus on its diverse U.S. work-
force demographics for women and people of color, despite signifi cant
overall workforce reductions as Kodak shifts to a leaner, more competitive
business model. While experiencing restructuring and consolidation of
subsidiary operations, representation of people of color increased, while
the percentage of women in the Company’s workforce declined slightly, as
shown in the chart that follows.
EASTMAN KODAK COMPANY
UNITED STATES WORKFORCE
% Women % People of Color
Year End 04 03 02 04 03 02
Total U.S. Employees 34% 36% 36% 21% 20% 21%
Board of Directors 23% 25% 30% 39% 33% 30%
Senior Managers,
Directors, Managers
and Supervisors 25% 26% 33% 14% 12% 14%
Exempt Individual
Contributors 26% 28% 28% 12% 12% 12%
Non-exempt Contributors 38% 40% 40% 26% 24% 25%
CEO DIVERSITY AWARD
The Kodak CEO Diversity Award annually recognizes a Kodak executive who
demonstrates exemplary leadership and embraces the mindset and behav-
iors that lead to a diverse and inclusive work group. Candidates are judged
on their ability to leverage diversity and inclusion to achieve business
objectives and maximize the potential of individuals and the organization.
Warren Wisnewski, General Manager, Equipment
Manufacturing and Vice President of Kodak’s
Greater Asia Region, was named as the recipient
for the 2005 CEO Diversity Award. Wisnewski
has developed high-quality local talent to help
grow Kodak’s equipment manufacturing opera-
tion in China. He was lauded for encouraging
diversity and inclusion by hiring women and
diverse regional candidates, mentoring female
employees for leadership opportunities in the
organization and leading employee activities to celebrate Kodak’s Winning
and Inclusive Culture.
SERVING DIVERSE CUSTOMER
MARKETS AT HOME AND ABROAD
Corporate Business Research carefully explores multicultural market
opportunities to identify differences in imaging practices across different
ethnic markets, cultures and social segments. This helps us develop and
refi ne our products and services to help meet the needs of these markets
and to promote them in our marketing communications. The Kodak
EasyShare LS755 zoom digital camera—developed exclusively for Japa-
nese consumers—resulted from this process.
In 2004, Kodak appointed, as its Director of Multicultural Market-
ing, Gregory T. Walker, who is responsible for developing advertising and
promotional activities to reach out to diverse customers. Such initiatives
in 2004 included participating in event sponsorship programs with Black
Enterprise magazine, the United Negro College Fund “Evening of Stars”
telecast and targeted advertising in media aimed at the GLBT market.
In addition, Kodak became an inaugural sponsor of NASCAR’s “Drive for
Diversity” program and driver Joe Henderson III, an African-American
driver, who competes in the Dodge Weekly racing series in Tennessee and
North Carolina.
KODAK IS COMMITTED TO ITS
COMMUNITIES
Kodak’s global contributions and community relations program builds rela-
tionships and implements initiatives directed at community and customer
needs and interests in support of Company goals. It provides support to
address strategic social issues, community involvement and commitment
to diversity. As such, programs and initiatives are focused on partnerships,
volunteerism and grants in diverse markets.
In 2004, 27% of Kodak’s corporate funding was directed to programs
that benefi t diverse constituents. An additional 20% was directed to United
Way affi liates in the United States to serve their diverse clients. Among
the diverse organizations Kodak proudly supports are: American Indian
Science and Engineering Society, GLSEN (Gay/Lesbian/Straight Educa-
tion Network), Hispanic Association of Colleges and Universities, Hispanic
Federation, Ibero-American Action League, National Association for the
Advancement of Colored People (NAACP), National Council of La Raza, Na-
tional Organization on Disability, National Urban League, Society of Women
Engineers and Susan G. Komen Breast Cancer Foundation.
SUPPLIER DIVERSITY
Kodak continues to take aggressive steps to identify and partner with
diverse suppliers. In addition to supporting, sponsoring and participating
in many external events, Kodak successfully hosted two internal Supplier
Diversity events in 2004—Supplier Alliance for Diversity and Power of
Diversity: Matchmaker.
In 2004—two years ahead of schedule—Kodak reached its aggres-
sive supplier diversity goals for spending with Minority Business Enterprises
(MBE) and Women Business Enterprises (WBE). MBE spending increased
by more than 35% and WBE spending increased by more than 12% over
2003 levels.
SUPPLIER DIVERSITY SPENDING
2004 2003 % increase
MBE 10.1% 7.5% +35%
WBE 10.5% 9.4% +12%
WARREN WISNEWSKI