Kohl's 2006 Annual Report Download - page 10

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INNOVATION with Impact
9
erience
Making our stores more visually exciting
and easier to shop took a bold step
forward with the introduction of our new
innovation store design. The innovation
begins with the storefront, with bright white
columns and large windows showcasing
products and lifestyles to give customers a
glimpse of the great merchandise inside.
Enhancing the Customer Experience
Inside, the new store design is aimed
squarely at broadening customer appeal
and reach through an enhanced shopping
experience. Higher ceilings, attractive
carpeting and soft wall colors create
a more open, spacious environment.
Large signs make departments easy to
fi nd. High-impact graphics highlight
merchandise for every lifestyle. Eye-
catching displays provide apparel and
accessory ideas and stately wooden
hutches showcase our home merchandise.
Innovation throughout the store also
includes a comfortable and luxurious
residential look in our fi tting rooms and
restrooms. The spacious fi tting rooms have
three-way mirrors and lounge areas, with
laminate wood fl ooring, sofas and decorative
wall art. The streamlined customer service
desk is more inviting and redesigned
customer check-out stations improve fl ow
and speed up the check-out process.
Our friendly and knowledgeable
Associates are always nearby to provide the
shopping assistance and courteous service
that make our stores a destination for
shoppers across the U.S.