Kohl's 2006 Annual Report Download - page 12

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10
World-Class
In 2006, we gave our customer even
more of what she’s looking for with new
world-class brands and brand extensions.
We introduced West End and AB Studio
in misses’ and Stamp 10 in both misses’
and men’s. In young men’s and boys’, we
launched the Tony Hawk brand. Chaps is
now in misses’, men’s, boys’, footwear and
infants’/toddlers’ and will expand into
women’s, girls’ and home in 2007.
Top-Fashion Apparel in 2007
Developing exclusive collections of world-
class brands is a key growth strategy. Our
most signifi cant initiative for 2007, and
the largest launch in our history, is the
introduction of the Simply Vera Vera Wang
premium fashion and lifestyle brand,
beginning in fall 2007. The collection
spans the store, including misses’,
accessories, jewelry, footwear, intimate
apparel and soft home. Vera Wang is one
of the most respected designers in the
world, making her collection a strong
addition to our exclusive brand selection.
We’ve also teamed up with ELLE magazine,
the world’s largest fashion magazine, to
develop another new brand available
“Only at Kohl’s.” The ELLE line of misses’
apparel will feature contemporary, runway-
inspired looks that appeal to the younger
segment of our core customer base. The
line, which launches in selected stores in
spring 2007, demonstrates a speed-to-
market strategy that will bring new ELLE
fashions into our stores every month.
Expanding in Home
Food preparation is one of the fastest
growing areas in our home assortment. In
2006, we added the Rachael Ray line of
cookware. We also formed an exclusive
relationship with Food Network, the
undisputed authority in cooking and
entertainment, to develop a Food Network-
branded line of home goods. We will
introduce this brand in fall 2007.
We also introduced a new home furnishings
line, Casa Cristina, by Cristina Saralegui, an
infl uential role model in today’s Hispanic
community. This line will ultimately
expand across several home categories in
2007. Other extensions in 2007 include
daisy fuentes and Chaps in soft home.
SUCCESS with Style
“Developing exclusive
collections of world-class
brands is a key growth
strategy.”