Kohl's 2006 Annual Report Download - page 8

6
Number of Stores
by Region
1996 2001 2006 2010
150
817
1,200 +
382
Projected Stores
by 2010
GROWTH
Across the Nation
These charts show
the successful
expansion from our
Midwestern base
into every region
across the country.
1996
90%
5%
2% 3%
2001
14%
46%
14%
11%
12%
3%
2006
12%
32%
15%
11%
13%
16%
1%
New State
in 2006
New State
in 2006
We continue to deliver successful,
profi table growth. In the last 10 years
alone, we’ve grown from 150 stores
in 16 states in 1996, to 817 stores
in 45 states at the end of fiscal 2006.
By the end of 2010, we expect to
be operating more than 1,200 stores
– a strategically developed and very
achievable target.
Growing our Regions
In addition to significantly increasing
our number of stores, over the past 10
years we have also expanded from our
Midwestern base to become a major
national retailer. In 2006, we entered the
Northwest with new stores in Oregon and
Washington. We now operate in every
region of the country. To support this new
region, as well as our continuing growth in
the Southwest, we opened a distribution
center in Patterson, California, with the
capacity to support 110 stores.
Successful Strategy
We’ve proven that our growth strategy
works. With our three formats: suburban,
small and urban, we have the right-sized
store for markets of all
sizes. All three formats will be
part of our expansion, with our 88,000
square-foot suburban store remaining
the predominant format. We will
also continue to remodel our existing
stores, with all of the remodels in 2007
incorporating key elements of our new
innovation store concept.
“By the end of 2010, we expect to be operating more
than 1,200 stores – a strategically developed and very
achievable target.”