Loreal 2011 Annual Report Download - page 13

11REGISTRATION DOCUMENT − L’ORÉAL 2011
Presentation oftheGroup
1
International and cosmetics market
2004 2006 2007 2008 2009 2010 201120052003
2002
+4.6 %
+4.0 %
+3.4 %
+3.8 %
+4.9 %
+5.0 %
+2.9 %
+1.0 %
+4.2 %
+4.4 %
Worldwide cosmetics market from 2002 to 2011(1)
(annual growth rate as %)
Breakdown of the world cosmetics market in 2011(1)
(as %)
By geographic zone
31%
Asia, Pacific
9%
Eastern Europe
24%
Western Europe
20%
North
America
13%
Latin America
3%
Africa,
Middle East
By product category
31%
Skincare
12%
Toiletries,
deodorants
25%
Haircare
17%
Make-up
14%
Perfumes
1%
Oral
cosmetics
For the worldwide cosmetics market, 2011 was the year of luxury.
With +7.7% growth, the selective market forged ahead, returning
to the proportion of the market it achieved in 2007(1). It made a
35% contribution to worldwide growth, with Asia and the United
States leading the way(1) . From a geographic viewpoint, the
New Markets continue to attain increasing levels of growth:
excluding Japan, they represented 87% of worldwide market
growth in 2011(1) . Consumers today have a constantly growing
need for colour, in hair colourants, nail varnish and make-up in
general. Meanwhile, fragrances too still conjure up their magic
for consumers.
The worldwide cosmetics market represents 153 billion euros,
and in 2011 it grew by an estimated +4.4%(1). It is a particularly
solid market, which is steadily expanding, while proving very
resilient when economic conditions are at their most difficult.
The cosmetics consumer’s behaviour has not changed since
the beginning of the crisis. There has been no devaluation,
banalisation or massification of the market. On the contrary,
consumers’ aspirations for quality are higher than ever, and they
are always eager for technology and new ideas. The cosmetics
market remains a supply-led market, driven by innovation, and
consumers are always looking for quality, performance and
perceived results.
Main worldwide players
(2)
(in billion of US dollars )
Procter
& Gamble ShiseidoUnilever Estée Lauder
L’Oréal
19.57
7.75
16.98
8.29
25.89
(1) Source: L’Oréal estimates of worldwide cosmetics market based on manufacturer net selling prices. Excluding soap, toothpaste, razors and blades. Excluding
currency fluctuations.
(2) Source: “Beauty’s Top 100” WWD, August 2011, 2010 sales.
Competitive positions and market shares held by the Group’s divisions and brands mentionned in this report are
based on studies, panels and polls obtained from specialised organisations and companies, or, in the absence of
comprehensive studies, are the result of estimates made by L’Oréal on available statistical data.