Loreal 2011 Annual Report Download - page 6

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4REGISTRATION DOCUMENT − L’ORÉAL 2011
1Presentation oftheGroup
Mission
1.1. Mission
Beauty for all
For more than a century, L’Oréal has devoted itself solely to one
business: beauty. It is a business rich in meaning, as it enables all
individuals to express their personalities, gain self-con dence and
open up to others .
Beauty is a language.
L’Oréal has set itself the mission of offering all women and men worldwide
the best of cosmetics innovation in terms of quality, ef cacy and safety. It
pursues this goal by meeting the in nite diversity of beauty needs and desires
all over the world.
Beauty is universal.
Since its creation by a researcher, the G roup has been pushing back the frontiers
of knowledge. Its unique Research arm enables it to continually explore new
territories and invent the products of the future, while drawing inspiration from
beauty rituals the world over.
Beauty is a science.
Providing access to products that enhance well-being, mobilising its innovative strength
to preserve the beauty of the planet and supporting local communities. These are exacting
challenges, which are a source of inspiration and creativity for L’Oréal.
Beauty is a commitment.
By drawing on the diversity of its teams, and the richness and the complementarity of its brand
portfolio, L’Oréal has made the universalisation of beauty its project for the years to come.
L’Oréal, offering beauty for all .