Loreal 2012 Annual Report Download - page 21

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+9.6%
(2)
+3.9%
(2)
+0.6%
(2)
IN 12 YEARS ...
... THE WEIGHT OF THE NEW MARKETS HAS DOUBLED(3).
In 2012, the New Markets became
the group’s number one geographic zone,
ahead of Western Europe and
North America. This steady rise,
year after year, has led to a remarkable
shift, which illustrates the start of
a new phase of development for L’Oréal.
AFRICA, MIDDLE EAST
The Africa, Middle East zone
recorded very good performances
in Turkey, the Gulf States and
the Levant. 2012 was notable
for the rising momentum of
new subsidiaries in Egypt and
Kenya and the opening of a new
subsidiary in Saudi Arabia.
+14.7%
(2)
2012
39%
2000
19%
2006
27%
(1) The New Markets zone comprises Eastern Europe; Asia, Pacific; Africa, Middle East; and Latin America.
(2) Like-for-like. (3) Percentage of total sales growth in the cosmetics branch.
ASIA, PACIFIC
L’Oréal is increasing market share
in the zone. It strengthens its
position with LANCÔME, KIEHL’S and
YVES SAINT LAURENT. In China,
the group grew faster than the
market, especially with L’Oréal
Luxe, MAYBELLINE NEW YORK and
L’Oréal Paris Men Expert. India,
Indonesia and Thailand are
particularly dynamic, driven by
local initiatives such as Colossal
Kajal by MAYBELLINE NEW YORK,
and the Garnier Men range.
EASTERN EUROPE
L’Oréal continued its recovery and is once
again growing faster than the market.
The turnaround is being driven by the Professional
Products Division with its conquest of new
hair salons particularly in Russia and Poland,
and by the Consumer Products Division, with
the success of Elvive Arginine by L’ORÉAL PARIS
and Garnier Color Sensation hair colourants.
WESTERN EUROPE
The European context saw the decline of markets
in the southern countries and resilience in the rest Europe.
Here L’Oréal has increased its market share especially
through the Consumer Products Division which
has consolidated its number one position. The group
performed well particularly in France, where
the acquisition of CADUM fully played its part,
the United Kingdom, Germany and Northern Europe.
19