Loreal 2012 Annual Report Download - page 68

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SHOP
BODY
THE
Innovative, sensorial products
Sensoriality was an important theme in this year’s innovations,
particularly with Chocomania and its 13 Community Fair Trade
ingredients. This amazing bodycare line, which set social
networks buzzing, is a real success. The All-in-One BB Cream,
launched at the end of 2012, also boasts a highly original
texture that transforms to match the skin upon application.
Another star product launched in 2012, Drops of Youth, unites
the virtues of nature and science. This youth enhancer is a
certified organic face serum that uses the latest technologi-
cal discoveries in plant stem cells. Its launch strengthens the
beauty credentials of THE BODY SHOP and reinforces its position
in the strategic category of facial skincare.
2012 for THE BODY SHOP: a springboard year that saw
an acceleration in its transformation and growth, a result
of strong strategic decisions: innovative products,
new store openings and an integrated digital strategy.
DROPS OF YOUTH
YOUTH ENHANCER
This certified organic face serum
uses the latest technological
discoveries in plant stem cells.
THE BODY SHOP
SETS ITSELF APART
66