Loreal 2013 Annual Report Download - page 20

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⁄ TOMORROW
A NEW BEAUTY PLANET
At the dawn of a historic phase in cosmetics consumption,
a new beauty planet is emerging, and its prospects are vast,
with no lack of growth relays or opportunities.
ALMOST
UNLIMITED POTENTIAL
ESTIMATED PER CAPITA COSMETICS
SPENDING
(1)
2030 New Markets
ESTIMATED GROWTH IN THE NUMBER
OF COSMETICS CONSUMERS
Mature markets
100
euros
2012
20
euros
(1) Source: 2013 L’Oréal estimates of the sell-in cosmetics market.
X 5
+40%
Beauty has always been present in the history of humankind, but
the cosmetics industry truly emerged about a century ago. Since
then, its evolution has been accelerated by a combination of
three major dynamic forces: the constantly renewed aspirations
of consumers, changes in the social and cultural environment,
and leaps in the innovation of cosmetics made possible through
science.
The cosmetics market has almost unlimited potential, driven by a
dual phenomenon. Firstly, the number of consumers is growing,
with the combined improvement in sanitation, living standards
and access to water worldwide. Secondly, with the rise of the
middle classes, consumer spending is increasing, particularly in
the emerging markets. Cosmetics consumption today is five times
lower in the New Markets than in the mature countries(1).
The worldwide
cosmetics market
should double
in size in
10 to 15 years
18
BEAUTY IS
UNIVERSAL