Loreal 2013 Annual Report Download - page 78

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LAURENT ATTAL
EXECUTIVE VICE-PRESIDENT
RESEARCH AND INNOVATION
REVIEW & OUTLOOK
⁄ STAYING
OUT IN FRONT
At L’Oréal, what part
does science play
in innovation?
Growth in the beauty market
isdriven by innovation that
accounts for some 15% of our
sales, and innovation stems
from science. For this reason,
L’Oréal has always invested
continuously in Fundamental
Research by developing
cutting-edge knowledge
about hair and skin. We
believe that there are no limits
to science, and our Research
contributes to scientific progress in the noblest sense
of the word. Our challenge is
to transform science into
innovative products, while
respecting regulatory
aspectsand all our ethical
commitments.
How do you intend to
hold on to your lead?
Our ambition is to understand
the needs of consumers all
over the world, and to be the
first to respond to them. That is
why we have developed a
unique innovation model that
goes from Advanced
Research to Development.
It is based on a creative
interaction between marketing
and science that makes us
stand out from our
competitors. For all our
consumers we are able to
constantly offer something
new and different with
high performance, thanks
toour ability to synthesise
sustainable and exclusive
active ingredients, which we
improve in new formulation
systems, combine and
produce atlower costs.
Why is being a pure
player in beauty such
a strength?
It is an extraordinary
advantage, bearing in mind
the complexity of this business.
The more you work on beauty-
related subjects, the more you
refine your expertise about
ageing, “damaged” hair,
photoprotection, etc. Over
more than a hundred years,
we have built up an incredible
wealth of information, and this
rich heritage of data underpins
our ability to innovate. Today
that ability is being massively
increased thanks to modelling,
robotisation, miniaturisation
and new biological tools.
Thisis enabling us to move into
the new predictive era and
anticipate the performance
ofour ingredients and
products, but also to open up
the vast prospects
forpersonalised beauty.
857
MILLION EUROS(1),
REPRESENTING 3.7% OF SALES
624
PATENTS REGISTERED
MORE THAN
4,000
EMPLOYEES(2)
(1) Including 50% of GALDERMA research expenses.
(2) Including 50% of GALDERMA research employees.
76
BEAUTY IS
A SCIENCE