Nokia 2007 Annual Report Download - page 33

Ferrari 1960 Limited Edition was also announced, with serial numbers from 01 to 060, to
celebrate Ferrari’s 60th anniversary.
• The next generation of Vertu Ascent handsets: The Vertu Ascent Ti collection, handcrafted from
Titanium, and available in red, brown and black.
• Vertu Signature announcements: Vertu Signature Yellow & White Diamonds; Vertu Signature
Black & White Diamonds; Vertu Signature Rose Gold Pink Diamonds; and Vertu Signature Rose
Gold Pink Sapphires.
• The Vertu Constellation Burgundy and the Vertu Constellation Mixed Metals.
Multimedia
The Multimedia business group gives people the ability to create, access, experience and share
multimedia in the form of advanced multimedia computers and applications with connectivity over
multiple technology standards. Multimedia aims to take advantage of device convergence by
capturing value from traditional singlepurposed product categories—including music players,
cameras, pocketable computers, gaming consoles and navigation devices—by bringing combinations
of their various functionalities into Nokia devices. An integral part of our strategy is for our
multimedia computers to be the devices of choice for people participating in the Web 2.0
phenomenon, where people can create and share their experiences through online communities.
In 2007, we continued to build the Nokia Nseries subbrand and multimedia computer category by
bringing new products and applications to market. Nokia Nseries multimedia computers offer
consumers the ability to record video and still pictures, printquality images, watch TV, listen to
music, access the web and email, use mapping services and make phone calls. In addition to
supporting 3G/WCDMA connectivity, certain Nokia Nseries multimedia computers also feature non
cellular connectivity, including WLAN, FM radio, Digital Video BroadcastingHandheld (DVBH), GPS and
Bluetooth.
Multimedia highlights from 2007 included:
• Multimedia continued to build the Nokia Nseries subbrand and multimedia computer product
category, and developed and brought to market Nokia’s first Internet services, such as Nokia
Maps and the Nokia Music Store.
• Key volume devices for 2007 included the Nokia N95, and Nokia’s flagship products for
technology enthusiasts, the Nokia N70 and the Nokia N73. We shipped approximately
38 million Nokia Nseries devices in 2007.
• Important new products launched and shipping included the Nokia N95 8GB, which follows on
from the success of the original Nokia N95 with a larger display, enhanced usage times and 8
gigabytes memory capacity; the Nokia N81, an entertainment focused multimedia computer;
and the Nokia N82, a multimedia computer optimized for photography, navigation and
Internet connectivity.
• Multimedia also announced and started shipments of the Nokia N810 Internet Tablet with
slideout keyboard, builtin GPS, digital audio/video playback and WLAN capability for VoIP
calling.
Multimedia has two main entities responsible for the development of its products and related
experiences: Multimedia Computers and Multimedia Experiences. In addition, Multimedia has one
business program, Convergence Products.
Multimedia Computers focuses on managing, delivering and expanding the Nokia Nseries multimedia
computer portfolio, as well as developing accessory products and car communications solutions.
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