Nokia 2007 Annual Report Download - page 52

of mobile devices on economic and social life in rural areas. The study identified several service areas
which could be transformed by mobile technology to improve people’s quality of life, including
transport, microcommerce, healthcare, governance, education and infotainment. Also, Nokia has been
developing mobile datagathering software aimed at enabling organizations such as government
departments to replace paper forms, reduce costs and improve efficiency. We have also developed
channels to deliver educational materials over mobile networks.
Other activities in 2007 included building on the success of Village Phone through the establishment
by Nokia and the Grameen Foundation of a new initiative called Village Phone Direct. It is an
innovative, microfranchise approach to Village Phone that allows any microfinance institution or
other organization to work independently with their local operator to develop a Village Phone
program for their clients. Village Phone Direct initiatives were implemented in Haiti and the
Philippines in 2007.
In 2007, we continued with our efforts in youth development and by the end of the year had
activities underway in approximately 40 countries. These projects address important local issues, such
as employability and health, and encourage young people to contribute to their local communities.
Nokia employees continued to give their time to community projects they care about through the
Nokia Helping Hands employee volunteering program. In 2007, more than 5 900 employees in some
30 countries volunteered more than 32 000 hours of service.
Nokia Siemens Networks
During 2007, Nokia Siemens Networks defined the strategic direction for its corporate social respon
sibility activities, including such areas as rural connectivity, disaster relief, and education programs in
schools and universities supported by a volunteer program. Nokia Siemens Networks launched the
Village Connection solution, which is aimed at providing lowcost connectivity in rural areas and
enabling local entrepreneurs to provide community connectivity. In South Africa, Nokia Siemens
Networks participated in initiatives relating to BroadBased Black Economic Empowerment. In France,
the company joined the initiative Cercle Passeport Telecom, which supports young teens from
disadvantaged socioeconomic backgrounds. In Oman, Nokia Siemens Networks provided support for
victims of the flood of Cyclone Gonu, and in Greece, together with Nokia, the company supported
projects to help students go back to school after the devastating forest fires.
Environment
In 2007, we continued to look for possibilities to reduce the environmental impact of our devices and
operations at each stage of the product life cycle. Focus areas include materials used, energy
efficiency, the manufacturing process and recycling. In 2007, we also started to look at mobile
services advocating more sustainable lifestyles, by offering environmental content in our devices. For
example, in China, the mobile educational service Mobiledu includes environmental elements.
Recycling Nokia devices
Between 65% and 80% of a Nokia mobile device can be recycled. We participate in collective recycling
schemes with other equipment manufacturers; have our own collection points for recycling used
mobile devices and accessories in approximately 85 countries; and engage in collection campaigns
with retailers, operators, other manufacturers and local authorities around the world. Campaigns aim
at increasing consumer awareness of their responsibility for bringing back their used devices for
recycling. Additionally, we work with qualified recyclers around the world to ensure proper endoflife
treatment for used devices.
One of our most successful recycling initiatives is the Green Box campaign in China, which was
initiated in cooperation with China Mobile and Motorola in 2006. Collection volumes from the Green
Box campaign had exceeded one million pieces of equipment by the end of 2007.
In 2007, Nokia continued to finance the collection and treatment of electronic waste in different EU
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