Yahoo 2004 Annual Report Download - page 10

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Please find page 10 of the 2004 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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services, we earn revenue when ‘‘click-throughs’’ occur, where ‘‘click-throughs’’ are defined as the number of times a user
clicks on an advertiser’s listing.
We also provide services that allow businesses to list information on properties on the Yahoo! Network which can be
accessed by our users. For example, a business can include job postings on our HotJobs site or include information about
their business in our Yahoo! Local Enhanced Listing Service. We earn revenues as these listing services are provided.
OFFERINGS TO USERS
Our offerings to users on our Yahoo! Network currently fall into three categories: Search and Marketplace; Information
and Content; and Communications and Consumer Services.
Search and Marketplace
Our Search and Marketplace offerings are often the starting point for users searching for information, seeking to purchase
products and services on the Internet and seeking to access free services on the Internet. Our offerings include the
following:
•Search – Yahoo! Search
•Local – Yahoo! Local; Yahoo! Yellow Pages; Yahoo! Maps; and Yahoo! Real Estate
•Shopping – Yahoo! Shopping; and Yahoo! Auctions
•Travel – Yahoo! Travel
•Autos – Yahoo! Autos
•Jobs – Yahoo! HotJobs
•Small Business – Yahoo! Merchant Solutions; Yahoo! Web Hosting; Yahoo! Business Mail; and Yahoo! Domains
Search
Yahoo! Search is our own proprietary algorithmic search technology, which was launched during 2004. Yahoo! Search
provides users with a comprehensive and highly relevant personalized online search experience and free Internet search
results prioritized based on relevance to the user’s search query. We also continue to build upon this proprietary search
technology to introduce a series of products that help users complete search tasks and that serve as a gateway to our
properties and services within the Yahoo! Network. For example, if the user enters the phrase ‘‘hybrid car’’ into the
Yahoo! Search box, the Yahoo! search technology will search the Web and return links to the most relevant sites regarding
‘‘hybrid car’’ on the Web. To further refine the search, a user may select a search view link to focus the web results on
images, news, products or other options relevant to the search topic. For example, by selecting the ‘‘images’’ link and
entering the search term ‘‘hybrid car’’, pictures of hybrid cars on the Web will be returned.
Local
Our Local offerings include four individual properties whose primary services are available free to users: Yahoo! Local,
Yahoo! Yellow Pages, Yahoo! Maps and Yahoo! Real Estate.
Yahoo! Local is a stand-alone offering, leveraging content and technology from other properties such as Yahoo! Yellow
Pages and Yahoo! Maps to help users find information on a local level. Yahoo! Local offers businesses a free service called
Yahoo! Local Basic Listing allowing them to post detailed company information, such as their business hours, contact
information, product/services offered and website address for Yahoo! Local users to see. Businesses can submit additional
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