Yahoo 2004 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2004 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114

services on a subscription basis, and includes a suite of Yahoo! and SBC customized products and services. We
announced an expansion of our alliance in October 2004, with the intention to extend the SBC Yahoo! service to home
television and audio systems, wireless phones, wi-fi and home networking equipment. In the United Kingdom, we have a
similar alliance with BT offering co-branded DSL and dial-up services. In early 2004, we announced an alliance with
Rogers, and in July the companies launched Rogers Yahoo! HiSpeed, a service which provides broadband Internet access
bundled with Yahoo! services across Rogers’ broadband network in Canada. In early 2005, we announced an alliance to
deliver a fully integrated co-branded broadband offering to subscribers of Verizon Online’s DSL and new fiber-based
services.
Communications
Yahoo! Mail is a free service that provides users with a full-featured email experience including industry-leading spam and
virus protection, significant storage and attachment size capacity, advanced search capabilities, and robust address book
functionality. In addition to our basic email service, for a fee we offer Yahoo! Mail Plus, a premium mail service
providing a combination of these features plus a personalized spam filter, additional storage capacity, graphical ad blocker,
and personalized stationery, among other features.
The Yahoo! Messenger instant messaging service (‘‘IM’’) provides a free, interactive and personalized way for people to
connect to their friends, family and colleagues instantaneously. Yahoo! Messenger has introduced unique features and
deeper integration with Yahoo! services including Yahoo! Games, Yahoo! Music and Yahoo! Photos. Yahoo! Messenger also
offers features that heighten self expression including Avatars – graphical and customizable character representations – and
Audibles – expressive verbal animations.
Yahoo! Photos makes it easy for people to upload, store and share their photos for free. For example, Yahoo! users can
now view their pictures with a friend instantly using a specially designed Yahoo! Photos IMVironment in Yahoo!
Messenger. Users can also order high-quality prints and photo gifts as a premium service.
Yahoo! Communities helps users build and manage relationships and includes properties such as Yahoo! Groups, Chat,
Member Directory, and Message Boards. Yahoo! Groups gives users a convenient way to connect with others who share
the same interests and ideas, through a Website and email group.
Personals
Yahoo! Personals is a leading on-line dating service. It allows users, free of charge, to post a profile and search for others
with whom to communicate within the Yahoo! Personals community. Users can also send short one-time messages to
others to communicate their interest without charge. With a paid subscription, Yahoo! Personals’ users can email and use
Yahoo! Messenger to communicate with others in the Yahoo! Personals community. The standard Yahoo! Personals
subscription service serves a large population of daters with newly enhanced search and communication features aimed at
meeting the needs of today’s online daters. Yahoo! Personals Premier is designed for singles seeking long-term relation-
ships and offers deeper profiling and advanced searching tools.
Mobile
Yahoo! Mobile focuses on extending key Yahoo! services beyond the desktop to provide users with an integrated
PC-to-mobile experience. Through relationships with leading wireless carriers and device manufacturers around the world,
we offer new ways for users to connect their wireless devices to their Yahoo! content and community. Users can access
Yahoo!’s Mobile Internet portal from their data-enabled phone, to gain access to a range of their Yahoo! services on the
Yahoo! Network including Yahoo! Messenger, Yahoo! Mail and Yahoo! Alerts. In addition, users can choose to buy a
range of premium Yahoo! services and other premium mobile content, including downloadable Yahoo! Mobile Photos,
ring tones and games on their device. In 2004, we launched a number of new services including Yahoo! Search for
Mobile (Local, Image Search and Web search). We generate revenue through a combination of premium subscriptions for
8